One of the best ways to “wow” new patients and get patient compliance in your treatment plans is to be recognized as an expert in your field. Getting more letters in the form of degrees after your name can help some. But there is a better way.
Do you know the fastest way to become an expert?
The answer is to become a published author of a book. As soon as you write a book on any health problem and how to solve it, you will be seen as an expert.
Imagine every new patient who comes into your office receiving, as a free gift, a nice copy of your newest book. By the time you get to your report of findings, this patient is going to feel very comfortable trusting you with their health.
Also, realize that people will quickly loose or throw a business card away. But how many will throw away your professionally published book?
Having your own book will set you apart from all the other chiropractors in your town.
August 10, 2009
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