This recommendation may come as a shock to you, as I have often times said spinal screenings are a waste of time for most doctors. And I still tell my clients and customers that screenings are not the best use of your time.
As the doctor, it is not wise for you to go and spend 4 hours standing in front of a business, chasing people with a clipboard in hand. I’ve done enough of that in my lifetime and 95% of it was a complete waste of time.
Maybe if you’re just getting started in practice, this type of spinal screening would be useful to you — as long as you’re getting new patients from it. But for those who’ve been in practice for more than 2 years, spinal screenings should not be your primary marketing tool.
But not all of my screenings were a total waste of time…
There was the occasional big event where I scheduled 15-20 new patients in just a few hours. I wouldn’t personally stay at the event all day, but would have my staff running the booth while I showed up just for a few hours during the busiest time block.
So in my opinion, there are only three reasons you should consider doing spinal screenings:
(1) you’re new in practice
(2) you’re about to go out of business and need new patients ASAP
(3) you can have someone else do it for you at a big event.
It’s this third one that I recommend you focus on the rest of this year. An example of big event would be a huge festival that your town holds once per year, or a large business that lets your staff come in to screen (like Walmart, Costco, etc.).
There are still ways to get into Walmart and Costco by the way. My friend Dr. Smith has been doing it for quite some time in his area of Houston. If you want to streamline this process for your staff, and find out how chiropractors are spinal screenings the right way, I recommend you see how he’s doing it.
Find out more by clicking the link below:
Give it a try and let me know the results you’re getting.