Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads

SEO is like Hollywood.  in so many ways…

But today this reference is to the fact that seo is going social.

You see Google has added a +1.  Facebook has added “like”.

Twitter has added “tweet”. LinkedIN has a new share button.

All this adds up to links to your site which is called link juice or back links.

Before you had to go comment on blogs or maybe ask to trade links etc.

Now you can get links from these social networks where people actually hand out online.

What is even better is when these links are created they are shared with the Friends, follows, connections etc.

That can add to lots of views and maybe even some re-sharing.

But why is this so important?

Because it should drive home the point that these sites or social networks are not some silly idea of marketing.

NO these are realty sites that can generate REAL targeted and relevant traffic to your site and therefore your office!

BUT imagine sending an automated robot to the chamber of commerce to do your “networking” for you.

You would be the joke of the town.

Lets get real folks social networking is NETWORKING!

Don’t be the joke of the town.  Take pride is what you put out.

Social networking is not about buttons on your site.

Social networking is not about a fancy designed page.  (not that there is anything wrong with custom pages)

Social networking is about getting good content out that people love and want to share and sharing it!

So be true to the profession.  Take pride in your marketing.

Write and produce good valuable content.

People will share it.

Their friends will like you.  And get links to make your site rank better all at the same time!

You really will become well known and because you added value you will make money.

So if you want links!  Produce good content.

If you liked this post share it, like it, tweet it, email it, google +1 and as many other things as you know how to share it.

Let chiropractors know to stop cutting corners on he marketing.  Tell the story and get patients that pay – stay and refer for life!

Be well.

Matt Prados
CEO ChiropracticTraffic.com

In this 8 minute video training from ChiroMarketing Academy, I’ll show you how to get your practice listed on huge media sources like Yahoo News And Google News.

ChiroMarketing Academy is a membership site bringing you the latest in effective marketing, retention, and conversion strategies. It will officially open to members on Tuesday April 28th. But you can be on the “earlybird” list and be notified 24 hours in advance. The earlybird list will get the first shot at the 50 discounted memberships. To join the list, visit http://www.chiromarketingacademy.com

With the recent buzz about my ChiroMarketing Academy that launched last week, I wanted to delve more into advanced chiropractic internet marketing strategies. Today, I’ll review 5 advanced strategies you can use with your Google Adwords campaign.

Adwords is Google’s version of pay-per-click ads. These are the ads that come up on the right hand side of the page when you do a search on Google. Each time a person clicks through the ad to your website, Google charges you a certain bid price. This can be a very effective way to get targeted traffic to your website.

#1. Improve Your CTR

CTR is your Google Adwords Click-Through-Rate. Your CTR is shown as a percentage, and is the your clicks divided by your impressions. So if your ad shows 50 times (impressions) and 2 people click on it, you will have a 4% CTR for that keyword. The higher your CTR is, the lower your bid price with Google and the higher your ad can be.

One way to improve your CTR is by testing 2 different ads at the same time. Create two ads and let Google rotate them for you. After 30+ clicks, you’ll clearly see which one is the winner. Delete the looser and try to beat your winner with another one. This will continue to improve your CTR over time.

#2. Improve Your Quality Score

Google has three levels of quality score — Ok, Poor and Great. You can see your score by mousing over the spyglass icon on the keywords tab inside your account. The better your quality score is, the less you will pay per click. Google won’t tell you exactly how to improve your score, but they do reveal a few keys to help you. The score is based on your keyword relevance, your landing page relevance, and your landing page load time. Therefore, you should make sure you landing page loads fast and has your keyword in the headline. Also, make sure your adwords ad has the keyword in it and you will get a better quality score.

#3. Use A Landing Page

A landing page is where the person lands after clicking through your Adwords ad. For multiple reasons I don’t have room to list here, I do not recommend the landing page be on your “main website”. A simple page that collects information like name and email address works much better than putting them on a website with too many choices and options. You should have a headline, some copy, some bullet points, and testimonials. Videos and audios work very well too. If done right, you can expect anywhere from 20-50% of the visitors to your landing page to leave their name and email.

First build your landing page for your visitor. Since 2006, you also have to build it to please Google. This is because your Adwords ad quality score is based on the “relevancy” of your landing page (as mentioned above). Google wants to make sure your page is relevant to your keyword and to your ad. If your landing page is not relevant, you can be “slapped” with a high cost per click, in the range of $5-10. To help with this, make sure you have a privacy policy, your keyword is listed about 10-20% of the time on the page, and that you have a link out to some “big” sites like your main website and blog.

#4. Keywords

Keywords are the terms people are searching for. Doctors usually think of chiropractic, chiropractor, and all of it’s derivatives. But terms like back pain, sciatica, etc have great potential. People searching for these conditions are looking for health information, usually have or know someone who has the problem, and will be motivated to do something about it.

Think of the problems people come into your office with, and do some research using Google’s keyword tool or at SEObook.com.

#5. Write effective ads.

This one sounds simple, but don’t underestimate it’s power to lower bid prices and increase your CTR. When writing your ads, you only have so many spaces to get your message across. No time for wasting words. You only get 25-35 characters for four lines of text, two of which are your headline and website address. Here’s the proven formula for your ads:

-First line should contain your keyword in a headline type phrase

-Second line should be a benefit you offer, for example “Get Rid Of Migraines”

-Line three should describe a feature offer, like “Without Drugs Or Surgery”

-Line four is your URL, with each word capitalized and using a keyword if possible

We’ll go into greater detail in the course about how you can affect and improve these 5 strategies. If you haven’t signed up, what are you waiting for?