Another year has passed in a blur and the New Year has arrived. Now that the noise of the holiday season has quieted down, it’s time to think about your chiropractic marketing for 2014.
Got a plan?
A new year always inspires people because they see the new year as a clean slate, a new beginning, a fresh start, a time for change. For some this change comes in the form of improving their health, for others it’s the urge to organize and put things in order, some vow to spend more time with loved ones and less time working.
Now is the time to dust off those chiropractic ads and get them ready to work for you while people are thinking about their health and eager to make some changes.
For businesses, 2014 will create many challenges in their marketing, one challenge in particular is just getting noticed amid all the other businesses vying for attention. The chiropractic profession already utilized many new ways to market this past year, social media and other online marketing like websites and blogs, and now mobile marketing has come into play. In fact there are so many marketing paths you might wonder where you should putting your marketing efforts. Worse case scenario, you try to take all the paths and spread yourself and budget too thin. This could result in lower ROI in the long run.
It also makes me wonder if all of this access to everything under the sun will eventually lead to a media meltdown. Will people begin to pull back from all the information they are exposed to on a daily basis? Will they long for the simplicity of turning a page in a book, or getting their fingers black from the print on the newspaper?
I’ve had people ask me; are the days of placing an ad in the newspaper gone? Lost to the digital age, buried beneath mountains of online media and electronic noise? I tell them no and not just because I write chiropractic ads specifically for the newspaper.
Consider this; you don’t see major retailers and real estate pulling their advertising from the newspapers do you? Even though they have other marketing resources. Large companies seem to have bottomless marketing budgets, they can pretty much and should use every means possible to push their brand and products. So if newspapers weren’t a valuable marketing tool then why would they still be sinking their marketing dollar into print advertising? Could it be that people still read the newspaper?
I am more than aware that a chiropractor’s marketing budget is limited. This is why I encourage you to look at ways to increase your exposure and keep costs within reason and one way to do this is to use what you already have.
If you already have a chiropractic website but it seems to have lost is punch, it might be time to consider adding a blog to your site. This will keep your site active as you add fresh content on a continuing basis. Fresh content with rich keywords will help your site rank higher as more and more people read your blog. Helping people find your site by promoting it on Twitter, Facebook and LinkedIn will also bring more traffic to your site.
It is also helpful to use, within reason, the online advertising available through Google Adwords and maybe even a few Facebook ads. These a great marketing tools because you can set your cost limits and work within those limits to bring in new patients, this is referred to a PPC (pay per click). Overtime as funds allow, you can always increase the budget on these campaigns. Both the Adwords and the Facebook ads allow you to direct traffic back to your website. Once there, having your blog filled with articles about health and wellness will further encourage people to read your blog posts regularly and potentially become your next patient.
One other consideration for your chiropractic website in 2014 is having your website mobile friendly. Since more and more people use their smartphones for reading emails and daily news, your site should be easy to access on a mobile phone. If you’ve not taken steps to do this already I would suggest discussing this with your webmaster or someone who can get your site set up for mobile viewing. If you are the webmaster and need help, you can check out Chiropractic Marketing Web and let Hill help you get your site tuned up for 2014.
If you already own any of my Ultimate Chiropractic Ads and you think they’ve seen better days, think again. You can revive those ads in no time with a little help from Carol Smith and her Ultimate Ad Service. But even if you’re not ready to take that step and you want some fresh ads, pull those ads out and give them a little face lift by adding some testimonials in place of studies. Or maybe you just need some new material or a few extra ads to round out your advertising plan, the Ultimate Ads Club is stocked and ready with 24 newly written ads that won’t be found anywhere else.
So are you ready for 2014? I think it’s going to be a great year and I hope all of you are eager to get your marketing working for you.
p.s. don’t forget to get those new ROI charts ready so you can track your marketing dollars.
p.s.s. don’t know much about ROI? find out more HERE