chiropractic consultants

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What is Branding and How it Applies to Chiropractic Marketing

By | 2013-08-23T18:05:05+00:00 August 23rd, 2013|Categories: Chiropractic Marketing|Tags: , , , , , , , , , , , , , |

When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]

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The Chiropractic Seminar Lie

By | 2013-12-30T12:03:05+00:00 February 20th, 2009|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , , , , |

Have you ever joined a chiropractic coaching group, only to find out you're "required" or strongly encouraged to travel to a seminar every 6-8 weeks? You know, the type of events with a few hundred chiropractors where they say scripted "cheers" and get really excited. Not the once a year seminar where you can sometimes find [...]

The New Patient Marketing Lie

By | 2009-02-18T09:47:02+00:00 February 17th, 2009|Categories: Coaching/Strategies, Marketing for Referrals|Tags: , , , , , |

Have you ever been told you shouldn't have to "go out" and get new patients? You just needed to "plug the holes in your leaky bucket" or get more referrals? This is a lie peddled by some chiropractic consultants, coaches and gurus in our profession. And its very frustrating to think of how I struggled in [...]

Chiropractic Coaching Lie #3: The High Volume Lie

By | 2009-02-12T13:07:52+00:00 February 12th, 2009|Categories: Coaching/Strategies|Tags: , , , , , |

Have you ever been told you needed to see a large number of visits per week to be successful in practice? While it's not going to make some of the coaches who read my blog happy (yes I do look at my subscriber list), I'm going to let you in on a little secret... You Don't [...]

Chiropractic Coaching Lie #2: Every Practice Is The Same

By | 2009-02-11T11:31:12+00:00 February 9th, 2009|Categories: Coaching/Strategies, Marketing for Referrals|Tags: , , , , , |

Are all chiropractic practices and doctors exactly the same? Obviously the answer is no, but you wouldn't know it by asking many of the chiropractic consulting groups. This is Lie #2 in my "5 Lies Chiropractic Coaches Tell" series. Most chiropractic coaches think every problem in practice has the same answer, and it usually involves studying [...]

5 Lies Chiropractic Coaches Tell – #1: The Head Space Lie

By | 2009-02-05T15:30:14+00:00 February 5th, 2009|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

It's no secret that the economy is going through tough times right now. Chiropractors are suffering as well. Many doctors will be looking for a business coach to help them grow during these troubled times. Hiring a coach is a great idea (I have one and I'll even be coaching a limited group of chiropractors starting [...]

When people try to keep you down

By | 2017-03-13T17:55:43+00:00 January 23rd, 2009|Categories: Coaching/Strategies|Tags: , , , , , , , , , |

Have you ever had people try and keep you from being successful? Enduring through trials in business and life is one of the major keys to success. I'll never forget going to over 20 banks to get a business loan, each of them telling me no. One Vice President of a community bank even said "Oh, [...]

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The 5 Absolute Ways To Grow Your Practice

By | 2015-01-30T17:44:22+00:00 January 20th, 2009|Categories: Coaching/Strategies, Tools|Tags: , , , , , |

What strategies do you really need to focus on to build a bigger and more profitable practice this year? Most chiropractic coaches and consultants have a specific "thing" they want you to work on. Many want you to work on your "report of findings" procedures. (In fact, most chiro coaches I had spent 90% of their [...]

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Do You Use These In Practice Yet?

By | 2017-03-24T16:07:25+00:00 December 8th, 2008|Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing, Internet Marketing, Marketing for Referrals, Newspaper ads, Tools, Uncategorized|Tags: , , , , , , , , , |

While everyone has heard that they should implement systems in their practice, actually doing it is another story. I know it was for me. But I also realized the immense power systems had, mostly because it would put things on autopilot for me. Here's just a few systems you can have to make your practice more [...]

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7 Internal Marketing Strategies Part 2

By | 2017-03-24T16:03:01+00:00 November 20th, 2008|Categories: Chiropractic Marketing, Coaching/Strategies, Direct Mail Marketing, Internet Marketing, Marketing for Referrals|Tags: , , , , , |

In my last post we covered the first 4 of seven internal marketing strategies you can put into your practice. In today's post I cover the next 3, plus an extra bonus strategy. :) While all 7 of these chiropractic marketing strategies should eventually be implemented for maximum results, you can use any one of them [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.