What Are Your Goals for 2010

2013-12-30T17:43:41+00:00Categories: Coaching/Strategies, Newspaper ads|Tags: , , , , , , , |

What are your business goals for 2010? You are going to write down some goals, right? I recommend you spend a couple of hours over the next few days giving thought to your goals. Once you've determined very specific goals, write or type them out on a sheet of paper. Do not just write down the [...]

The Best Months For Chiropractic Marketing

2013-12-30T12:03:11+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Direct Mail Marketing, Internet Marketing, Marketing for Referrals, Newspaper ads, Tools|Tags: , , , , , |

Which months are the best to advertise in? Is December or January really a waste of money? Everyone has an opinion about when to market and when to be a scrooge with your marketing dollars. But there are certain months I have discovered are great to advertise in. Let's look at a few conditions... For auto [...]

The Two Most Important Numbers

2009-06-04T11:32:48+00:00Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , |

Can you guess the two most important numbers to track for a chiropractic practice? "How many ya seeing doc?" If you you've been to some of the hyped up chiropractic seminars, you might think it's the number of weekly patient visits. After all, you've probably been asked this question more times than you'd like to hear. [...]

14 Ways to Increase Conversions

2011-01-31T15:47:26+00:00Categories: Coaching/Strategies|Tags: , , , , |

Here's a list of 14 ways to improve your conversions with a new patient. The purpose of this article is to give you a quick checklist of items you can run through for your office. The first time through, see which ones you are already doing in your office. Then start implementing one or two new [...]

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Why Do We Do It?

2009-05-18T11:54:52+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , |

Do you ever think about why you became a chiropractor? And not just a chiropractor, but the owner of a chiropractic business? Some docs, if they will admit it, will say it was for the money. And there's nothing wrong with that as long as you still provide good patient care. Many say they did it [...]

The Chiropractic Seminar Lie

2013-12-30T12:03:05+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , , , , |

Have you ever joined a chiropractic coaching group, only to find out you're "required" or strongly encouraged to travel to a seminar every 6-8 weeks? You know, the type of events with a few hundred chiropractors where they say scripted "cheers" and get really excited. Not the once a year seminar where you can sometimes find [...]

The New Patient Marketing Lie

2009-02-18T09:47:02+00:00Categories: Coaching/Strategies, Marketing for Referrals|Tags: , , , , , |

Have you ever been told you shouldn't have to "go out" and get new patients? You just needed to "plug the holes in your leaky bucket" or get more referrals? This is a lie peddled by some chiropractic consultants, coaches and gurus in our profession. And its very frustrating to think of how I struggled in [...]

Chiropractic Coaching Lie #3: The High Volume Lie

2009-02-12T13:07:52+00:00Categories: Coaching/Strategies|Tags: , , , , , |

Have you ever been told you needed to see a large number of visits per week to be successful in practice? While it's not going to make some of the coaches who read my blog happy (yes I do look at my subscriber list), I'm going to let you in on a little secret... You Don't [...]

Chiropractic Coaching Lie #2: Every Practice Is The Same

2009-02-11T11:31:12+00:00Categories: Coaching/Strategies, Marketing for Referrals|Tags: , , , , , |

Are all chiropractic practices and doctors exactly the same? Obviously the answer is no, but you wouldn't know it by asking many of the chiropractic consulting groups. This is Lie #2 in my "5 Lies Chiropractic Coaches Tell" series. Most chiropractic coaches think every problem in practice has the same answer, and it usually involves studying [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.