Video Marketing Attracts More Traffic for Chiropractic Businesses

2014-02-14T19:54:31+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , , , , , , , |

Have you ever watched a video on YouTube? I would imagine you answered yes. Would you believe people actually go to YouTube and search for other people? Did you know that if you have videos on YouTube or another video sharing sites, when people go to the web to search for a condition they have or [...]

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Increase Conversion Rates with Effective Communication Skills

2017-03-22T08:48:57+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , , , |

Let’s be honest.  You can have an awesome chiropractic office, a warm and friendly staff and your chiropractic techniques can be “off the charts” wonderful, but some patients might never experience your excellent care if they never get past the initial exam or the report of findings. Conversion techniques are not usually discussed here because that [...]

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Your Practice, the Fish, and Agassiz

2012-07-24T19:15:35+00:00 Categories: Coaching/Strategies|Tags: , |

Do you ask yourself the really hard questions about your practice? Most chiropractors I talk to do not focus on the details of their business enough. I often hear stuff like, "ROI, what's that?...Oh, my PVA is about 102, but I haven't really sat down with a calculator to figure it exactly!...How much is my lifetime [...]

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5 Chiropractic Marketing Predictions for 2012

2013-12-30T12:02:17+00:00 Categories: Chiropractic Marketing, Chiropractic Newsletters, Coaching/Strategies, Decompression Marketing, Newspaper ads|Tags: , , , , , , , , , , , , , , , , , |

1. Monthly print newsletters will be more valuable. I know, you're probably thinking print newsletters have gone the way of the dinosaur, and that email, Facebook, etc. are "da bomb!" But the fact is people are starting to demand a more personal relationship with their businesses. All you have to do is look at the Occupy [...]

Success is in the Details

2013-12-30T12:02:14+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

It's often said that to have success in your practice, you've got to focus on "a big hairy goal" or see the "big picture" or get "the big idea". This is true enough, but not precise enough. You see, once you have that big picture, then it's time to get to work. And inevitably as you [...]

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The Surprising Truth About What Motivates Us

2011-07-28T11:53:37+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , |

It is very likely that everything you've been taught about what motivates people is wrong. In this video you'll see why giving a bonus to your staff based on money alone is not motivating them. In addition I recommend you ask how these concepts can be used to motivate yourself to achieve your goals this year. [...]

The Truth About Spinal Screenings

2012-03-21T10:16:10+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , |

This recommendation may come as a shock to you, as I have often times said spinal screenings are a waste of time for most doctors. And I still tell my clients and customers that screenings are not the best use of your time. As the doctor, it is not wise for you to go and spend [...]

My Chiropractic Marketing Plan for 2011, Part 2

2012-04-20T19:11:31+00:00 Categories: Chiropractic Marketing, Copywriting, PI Marketing|Tags: , , , |

Last week we looked at three big marketing strategies you should be be doing this year to build your practice. (To read that post, click here.) Today, let us look at four more marketing methods you would be very wise to use in 2011 for your biggest year yet. #4. Have Your Staff Do "Focused" Spinal [...]

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My Chiropractic Marketing Plan for 2011

2014-11-19T16:32:35+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , |

Have you set up your marketing plan for this year yet? If you haven't, what are you waiting for? Set your goals high and plan now for a breakthrough year. Big numbers are possible with the right tools. Just a few weeks ago a client told me he had received 300 extra new patients from using [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.