Once upon a time I thought there was a magic pill to fix my practice. A secret to success. I bought into coaching program after coaching program, thinking they had the answer. I purchased marketing products by the dozens. Jumped at every "opportunity" presented to me by advertising salesmen who came into my office. All for [...]
Here's a list of 14 ways to improve your conversions with a new patient. The purpose of this article is to give you a quick checklist of items you can run through for your office. The first time through, see which ones you are already doing in your office. Then start implementing one or two new [...]
Have you ever joined a chiropractic coaching group, only to find out you're "required" or strongly encouraged to travel to a seminar every 6-8 weeks? You know, the type of events with a few hundred chiropractors where they say scripted "cheers" and get really excited. Not the once a year seminar where you can sometimes find [...]
Have you ever been told you needed to see a large number of visits per week to be successful in practice? While it's not going to make some of the coaches who read my blog happy (yes I do look at my subscriber list), I'm going to let you in on a little secret... You Don't [...]
Are all chiropractic practices and doctors exactly the same? Obviously the answer is no, but you wouldn't know it by asking many of the chiropractic consulting groups. This is Lie #2 in my "5 Lies Chiropractic Coaches Tell" series. Most chiropractic coaches think every problem in practice has the same answer, and it usually involves studying [...]
It's no secret that the economy is going through tough times right now. Chiropractors are suffering as well. Many doctors will be looking for a business coach to help them grow during these troubled times. Hiring a coach is a great idea (I have one and I'll even be coaching a limited group of chiropractors starting [...]
What's the biggest problem chiropractors face in building a more profitable, more successful, and lower stress practice? If you answered "Not bringing in enough quality new patients", you are correct. New patients are the life blood of any practice. No matter how good your procedures, patient education system, or adjusting ability, without a consistent flow of [...]
Have you ever had people try and keep you from being successful? Enduring through trials in business and life is one of the major keys to success. I'll never forget going to over 20 banks to get a business loan, each of them telling me no. One Vice President of a community bank even said "Oh, [...]
Do you have internal marketing systems in your practice? There are two reasons to do internal marketing: to get more new patients and to keep the ones you have. I'm not a fan of the "force" your patients to refer kind of marketing. You know, the consultants want you to say "every member of your family [...]
If you're going through tough times or have come through them in the past, you absolutely must watch this video. I wished I could have seen something like this years ago when my practice was struggling. Instead I went to "rah-rah" seminars that my practice consultant held every other month (cost me about $1000 every time [...]