Marketing Decisions to Consider with Chiropractic Print Ads

2013-10-11T16:37:25+00:00 Categories: Newspaper ads|Tags: , , , , , , , |

Are you serious about management success and developing a thriving chiropractic practice? If you answered yes, then I will assume that by now you have a functional marketing strategy in place. The whole point of a strategy is to help keep you from throwing away money on something that’s not really going to help your business [...]

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What is Instagram?

2013-09-20T19:18:29+00:00 Categories: Chiropractic Marketing, Internet Marketing|Tags: , , , , , , , , , , |

I’m sure by now you've heard about the mobile phone app Instagram. I almost hesitate to say this because some of us already feel a little intimidated and overloaded with social media, but… this one really shows potential for being a great marketing tool. Believe it or not it will add yet another avenue in promoting [...]

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Chiropractic Business Tip: Add Product Inventory, Increase Practice Numbers

2013-09-13T18:44:32+00:00 Categories: Coaching/Strategies|Tags: , , , , , , , , , , , , |

Before I transitioned into this position of creating chiropractic marketing products for the chiropractic profession, I owned a successful practice just like many of do.  Even though I've shared my story several times on this blog site, there are always some details that get left out. Before you bounce out of here thinking you've heard this [...]

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What is Branding and How it Applies to Chiropractic Marketing

2013-08-23T18:05:05+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , , , , , , |

When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]

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Great Chiropractic Marketing Begins with a Good Story

2013-08-03T13:36:56+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , |

Five years ago this month chiropractic marketing officially became my primary source of income.  Just four years prior I was a breath away from losing my practice, and now I was selling my practice at a profit and launching a new business. There is not enough time or space on this blog post to share everything [...]

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Increase Conversion Rates with Effective Communication Skills

2017-03-22T08:48:57+00:00 Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , , , |

Let’s be honest.  You can have an awesome chiropractic office, a warm and friendly staff and your chiropractic techniques can be “off the charts” wonderful, but some patients might never experience your excellent care if they never get past the initial exam or the report of findings. Conversion techniques are not usually discussed here because that [...]

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Turn Negative Online Feedback and Reviews Into Positive

2014-08-25T09:35:28+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , , |

If you’ve ever been on sites like eBay, Etsy or Amazon, you are probably very familiar with the meaning of “feedback”.  Sellers on these sites know the value of positive feedback. This value translates into sales and a savvy business owner will use the positive feedback in their marketing. Buyers also use the feedback system when [...]

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Chiropractic Marketing With Foursquare Check-Ins

2013-05-13T12:49:16+00:00 Categories: Chiropractic Marketing|Tags: , , , , , |

Marketing by way of social media, is easy for some of us, but difficult and time consuming for others. Although it is relatively inexpensive, except for the time spent setting up pages and accounts, chiropractic marketing via social media has garnered its share of profits for the diligent chiropractic business. The chiropractic profession has made huge [...]

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Your Practice, the Fish, and Agassiz

2012-07-24T19:15:35+00:00 Categories: Coaching/Strategies|Tags: , |

Do you ask yourself the really hard questions about your practice? Most chiropractors I talk to do not focus on the details of their business enough. I often hear stuff like, "ROI, what's that?...Oh, my PVA is about 102, but I haven't really sat down with a calculator to figure it exactly!...How much is my lifetime [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.