If you’re like me, you probably jot down goals from time, but what happens after you write them down. Are they abandoned on your desk only to be buries under stacks of papers? Maybe you are organized and write your goals down in a place where you can reference them from time to time, there are those that write their goals in a place where they can see them every day, like the bathroom mirror.
Traditionally, January is the time for resolutions and goals, but as we approach the quarter mark of this newish year it might kind of interesting to take a minute and review those goals instead of waiting until the end of the year, just to see if you’re staying the course. I figure this way if there has been a loss in momentum towards reaching your goals, maybe this will give you a push to get back on track
As we all know, when you own a chiropractic business, between running your practice and maintaining a life outside of the office, there are only so many hours in the day and marketing can slide off the agenda. If that’s the case, then good intentions, such as well meaning resolutions and goals are usually forgotten about.
There are other tasks that probably get overlooked too. Below are a few common housekeeping items every chiropractic business should review and refresh every year
- Update your chiropractic website yearly to keep it fresh and relevant
- Update business cards, patient and practice brochures each year
- Spruce up chiropractic ads with fresh photos and testimonials
- Replace or rotate patient testimonials used in any direct mail marketing or chiropractic advertising
- Rotate and refresh any products you sell in your office
- Clean out old patient files, send out reactivation letters then archive those that do not respond
Outside of housekeeping, there are three other areas that should be addressed this year mainly because of the abundance of people who will use their computer or smartphones to find any and all types of services, including their healthcare needs.
Your Online Presence. Are You Online Anywhere?
You really should have an online presence, somewhere. One way to do this is with a website. I am blown away when I talk to doctors who tell me they don’t have a website for their practice.
If you already have a website, then have you added a blog? Readers want you to share your expertise. Make sure your chiropractic website has plenty of useful content, this will play a role in generating traffic and increasing the trustworthiness of your site and business overall. This in turn should help your rankings. Here’s another point to consider, Pew Internet shows that an impressive 72 per cent of internet users looked online for healthcare information last year.
Give Serious Consideration to Video Content
I covered the topic of video marketing last week. If you missed it, you can find that HERE. It was one of my most viewed post so far this year.
Some things are better explained in person – whether it’s an exercise guide or a brief presentation busting the myths about chiropractic care. Think about what will work best with video and don’t be afraid to experiment. Just take a look at YouTube’s own statistics if you need any more convincing about just how big video is.
People Want to Read Reviews, Write Reviews,Share and Talk About Reviews
You should already know the importance of positive reviews – and it seems this is going to become even more of a hot topic this year. This is because of a couple of changes Google brought in at the end of last year.
The first will apply if you’re signed up to Google AdWords. The new Review Extensions feature enables you to feature a small review (67 characters or less) directly under your ad. See what Google has to say about it here.
You also need to know about Shared Endorsements. Google will focus on on getting as much information as it can about your chiropractic business – including photographs, +1s and reviews and show that on a SERP (search engine results page) if someone had searched for something connected to your service prior to the search. You can learn more from Google here.
In practical terms, you need to do as much as you can to make it easy for patients to leave reviews. Don’t be afraid to ask your regular patients for their comments – and make sure your chiropractic website has a visible box for review posting.