If you’ve attended any marketing seminars recently, you’d be forgiven for thinking that good old-fashioned newspaper advertising has ceased to exist. The buzzwords these days (social media, SEO, analytics, link building and all the rest of it) are almost all web based. No-one’s denying that this is all very important stuff. The trouble is, it’s sometimes [...]
Do you ever find yourself wondering why your practice building efforts aren't working or the growth isn't going as fast as you want it to? Or maybe patients have stopped coming in as often as they used to. There are three things that I believe to be very detrimental to any chiropractic practice. Mind if [...]
I've heard it said before that if you want to know how to make a lot of money, you wouldn't ask a broke person. For plumbing issues you call a plumber, computer problems you call a techie and so on. My point is that you want to get the person that is right for the [...]
Finding good patients is not too hard, but the perfect patient is sometimes elusive. Before you can find the perfect chiropractic patient, you first have to know what qualities he or she should possess then you can go about designing a chiropractic advertising campaign in a way to attract patients with those qualities and in return increase your [...]
Do you ever just want to stop? Just take a break from marketing. It's expensive, time consuming and at times, just really frustrating. So what if you just stopped? Took a break from all types of marketing, what would that look like? Well let's see, first we need to address why you do any type of marketing at [...]
If you're like me, you probably jot down goals from time, but what happens after you write them down. Are they abandoned on your desk only to be buries under stacks of papers? Maybe you are organized and write your goals down in a place where you can reference them from time to time, there are [...]
Have you ever watched a video on YouTube? I would imagine you answered yes. Would you believe people actually go to YouTube and search for other people? Did you know that if you have videos on YouTube or another video sharing sites, when people go to the web to search for a condition they have or [...]
Now that Super Bowl XLVIII is over and all the commercials have been aired, did any of them inspire you to run out and purchase their products or services? What would you do with a 4 million dollar marketing budget? Did anyone make it to the end and see the commercial that remarked about how much [...]
Does it seem as if you have done everything you can to market your chiropractic business but at times it still seems to be lacking? If so, maybe it’s time outsource some of the more time consuming aspects of marketing, such as social media marketing, while you continue to handle the other aspects of chiropractic advertising [...]
I know you might be wondering why people keep harping on having a Facebook page or you might be thinking that it is a complete waste of time. I'll let you in on a little secret. Having a Facebook page for your chiropractic business is worth your time, BUT....you should not spend valuable time and energy [...]
