You already know that the chiropractic industry is very competitive and that chiropractic advertising funds have to be utilized in an effective way. This means receiving value on the dollar for every ad you run. A very effective advertising form for chiropractors is Short Message Service (SMS) or text marketing. SMS Advertisement Are Made for Local [...]
There is no shortage of news. We have 24/7 access to all kinds of information. From the moment we wake up until the time we go to bed, our lives are flooded with messages, opinions, ads and videos. Some of it we choose to ignore and some of it we consciously seek out to find answers [...]
In my last post we covered the first 4 of seven internal marketing strategies you can put into your practice. In today’s post I cover the next 3, plus an extra bonus strategy. While all 7 of these chiropractic marketing strategies should eventually be implemented for maximum results, you can use any one of them and [...]
If you’ve attended any marketing seminars recently, you’d be forgiven for thinking that good old-fashioned newspaper advertising has ceased to exist. The buzzwords these days (social media, SEO, analytics, link building and all the rest of it) are almost all web based. No-one’s denying that this is all very important stuff. The trouble is, it’s sometimes [...]
Do you ever find yourself wondering why your practice building efforts aren't working or the growth isn't going as fast as you want it to? Or maybe patients have stopped coming in as often as they used to. There are three things that I believe to be very detrimental to any chiropractic practice. Mind if [...]
I've heard it said before that if you want to know how to make a lot of money, you wouldn't ask a broke person. For plumbing issues you call a plumber, computer problems you call a techie and so on. My point is that you want to get the person that is right for the [...]
Finding good patients is not too hard, but the perfect patient is sometimes elusive. Before you can find the perfect chiropractic patient, you first have to know what qualities he or she should possess then you can go about designing a chiropractic advertising campaign in a way to attract patients with those qualities and in return increase your [...]
Do you ever just want to stop? Just take a break from marketing. It's expensive, time consuming and at times, just really frustrating. So what if you just stopped? Took a break from all types of marketing, what would that look like? Well let's see, first we need to address why you do any type of marketing at [...]
If you're like me, you probably jot down goals from time, but what happens after you write them down. Are they abandoned on your desk only to be buries under stacks of papers? Maybe you are organized and write your goals down in a place where you can reference them from time to time, there are [...]
Have you ever watched a video on YouTube? I would imagine you answered yes. Would you believe people actually go to YouTube and search for other people? Did you know that if you have videos on YouTube or another video sharing sites, when people go to the web to search for a condition they have or [...]
