New Advice for Chiropractic Ads

2013-12-30T12:02:12+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , , |

Every time you pay money for your marketing, you should include a special offer. (If you're worried about how offers make our profession look, see my previous article here.) What's the best offer price for your advertising? When I wrote my Ultimate Chiropractic Ads, I placed an example offer inside all of the ads. In most [...]

Never, Never, Never Give Up!

2013-12-30T12:10:36+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

I got fed up with marketing, "pushing" patients to refer, hard-sell tactics – honestly I was ready to quit the profession entirely. It wasn't that I hated chiropractic. It was that no one could show me an effective way to market and grow my practice. I had spent thousands on marketing systems and coaches, but to [...]

What Makes a Bad Chiropractic Ad

2012-03-21T10:26:47+00:00Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , , , |

Are you really talking with your prospective patient? Or are you talking at them? The reason that most marketing doesn't work is because it is outdated. A dinosaur from years gone by. Back when this profession was rather new and people were still discovering what it was. When there was only one chiropractor in town and [...]

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A Huge Error in the Chiropractic Marketing Mindset

2011-06-13T16:50:10+00:00Categories: Chiropractic Marketing|Tags: , , |

Recently on the LinkedIn Chiropractic Professional group Jonathan asked, "Anyone have any good ideas for marketing to attract new patients? What has the best return on investment?" The answers from different people that came in truly show the confusion in the profession. The 62 comments so far have ranged from "get out in your community" to [...]

The Most Profitable Chiropractic Ad to Run

2013-12-30T12:42:14+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , |

What is the most profitable condition to be marketing to right now? Which of the Ultimate Chiropractic Ads bring in the highest return on investment? What is marketing and advertising anyway? Check out this short video where I explain the answer to these questions and more.

Are You Using Chiropractic Ad Inserts?

2013-12-30T12:43:29+00:00Categories: Chiropractic Marketing, Decompression Marketing, Newspaper ads|Tags: , , , , , , |

I often get asked about running my Ultimate Chiropractic Ads as inserts in the newspaper, as opposed to a space ad inside the paper. Many chiropractors have never tried inserts and are quite surprised at the return on investment they can get. If you're using my ads, I strongly recommend testing inserts for your zip code [...]

The 7 Myths of Discounted Offers

2011-08-31T17:04:36+00:00Categories: Chiropractic Marketing|Tags: , , |

A discounted or special offer is when you lower your consult, exam and/or x-ray price for a new patient. Some people think using discounted offers is the bane of chiropractic. But I've yet to hear any good reasons for thinking this. But I've heard many myths about discounted offers that would lead people to think they [...]

My Chiropractic Marketing Plan for 2011, Part 2

2012-04-20T19:11:31+00:00Categories: Chiropractic Marketing, Copywriting, PI Marketing|Tags: , , , |

Last week we looked at three big marketing strategies you should be be doing this year to build your practice. (To read that post, click here.) Today, let us look at four more marketing methods you would be very wise to use in 2011 for your biggest year yet. #4. Have Your Staff Do "Focused" Spinal [...]

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My Chiropractic Marketing Plan for 2011

2014-11-19T16:32:35+00:00Categories: Chiropractic Marketing|Tags: , , , , , , , , |

Have you set up your marketing plan for this year yet? If you haven't, what are you waiting for? Set your goals high and plan now for a breakthrough year. Big numbers are possible with the right tools. Just a few weeks ago a client told me he had received 300 extra new patients from using [...]

Giving Thanks for Hard Times?

2013-12-30T14:42:50+00:00Categories: Chiropractic Marketing|Tags: , , , , , , |

A couple of years out of chiropractic college, I had hit rock bottom. No money for rent. Barely enough for food. And certainly no money for Christmas presents for our little daughter at the time. (If you want an exercise in empathy, try telling your two year old that there's not enough money for even a [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.