The #1Chiropractic Ad Question Reveals Multiple Answers

By | 2013-04-18T09:49:36+00:00 April 16th, 2013|Categories: Chiropractic Marketing|Tags: , , , , , , |

It is human nature to compare one thing to another or one product against another product, after all that is how we establish a baseline standard for most decisions, by comparing one experience with another. Therefore it’s perfectly logical to want to compare a chiropractic ad program you have heard about or might have used in [...]

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This is Why Condition Specific Chiropractic Advertising Will Always Generate More New Patients

By | 2013-03-25T10:04:12+00:00 March 25th, 2013|Categories: Chiropractic Marketing|Tags: , , , , , , , |

Each week I get hundreds of emails asking questions about marketing and advertising for chiropractors.  For the most part, the questions are pretty much the same from one email to another. However, one question in particular gets asked more than others; “How are these ads different from others?”  These ads they are referring to are the [...]

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Why Do Some Chiropractors FEAR Chiropractic Advertising?

By | 2013-03-12T15:48:39+00:00 March 11th, 2013|Categories: Chiropractic Marketing|Tags: , , , |

Fear is a funny emotion. Although it can be helpful at times, for instance a healthy fear can keep you from doing stupid things, like jumping off a cliff or walking across a six lane highway. For the most part fear is a destructive emotion and can hold you back, keep you sitting on the fence [...]

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The Top 3 Chiropractic Marketing Niche Trends for 2013

By | 2013-01-02T18:54:01+00:00 January 2nd, 2013|Categories: Chiropractic Marketing, Decompression Marketing, Newspaper ads|Tags: , , , , |

It’s always exciting to see what’s trending in the media as one year comes to a close and a new year begins.  Areas like fashion, home décor and political issues are always shifting and changing.  Social networking sites such as Twitter and Google + have their fingers on the pulse of what the world is talking [...]

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Two Different Advertising Methods

By | 2012-08-25T14:54:11+00:00 August 25th, 2012|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , |

There are two major forms of advertising companies use. One is called brand advertising, or "branding". You see this with big companies like Wal-Mart, Coca-Cola, large billion dollar companies that are already known worldwide. One example is the TV commercials these companies run to help put the name or the image in the customer’s head. They [...]

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How to Correct the 3 Biggest Mistakes in Your Advertising

By | 2012-03-21T09:38:30+00:00 March 14th, 2012|Categories: Chiropractic Marketing, Coaching/Strategies, Tools|Tags: , , , , , |

Does everyone who calls in for an appoint show up? Do you ever wonder how many new patient appointments are being lost on the first phone call? I frequently get this type of email message... "Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How [...]

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5 Chiropractic Marketing Predictions for 2012

By | 2013-12-30T12:02:17+00:00 December 29th, 2011|Categories: Chiropractic Marketing, Chiropractic Newsletters, Coaching/Strategies, Decompression Marketing, Newspaper ads|Tags: , , , , , , , , , , , , , , , , , |

1. Monthly print newsletters will be more valuable. I know, you're probably thinking print newsletters have gone the way of the dinosaur, and that email, Facebook, etc. are "da bomb!" But the fact is people are starting to demand a more personal relationship with their businesses. All you have to do is look at the Occupy [...]

How to Save Thousands on Newspaper Advertising

By | 2012-03-21T10:09:46+00:00 December 15th, 2011|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , , , |

Are you getting the best prices when running your ads? Some of my clients are saving thousands on ad prices each year. And we'll show you how their doing it. Last week I interviewed special guest Carol Ann Smith on the subject of "How to Save Thousands On Your Newspaper Ads". Carol has years of experience [...]

New Advice for Chiropractic Ads

By | 2013-12-30T12:02:12+00:00 October 28th, 2011|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , , |

Every time you pay money for your marketing, you should include a special offer. (If you're worried about how offers make our profession look, see my previous article here.) What's the best offer price for your advertising? When I wrote my Ultimate Chiropractic Ads, I placed an example offer inside all of the ads. In most [...]

Never, Never, Never Give Up!

By | 2013-12-30T12:10:36+00:00 October 2nd, 2011|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

I got fed up with marketing, "pushing" patients to refer, hard-sell tactics – honestly I was ready to quit the profession entirely. It wasn't that I hated chiropractic. It was that no one could show me an effective way to market and grow my practice. I had spent thousands on marketing systems and coaches, but to [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.