Another year has passed in a blur and the New Year has arrived. Now that the noise of the holiday season has quieted down, it's time to think about your chiropractic marketing for 2014. Got a plan? A new year always inspires people because they see the new year as a clean slate, a new beginning, [...]
Does it seem as if you have done everything you can to market your chiropractic business but at times it still seems to be lacking? If so, maybe it’s time outsource some of the more time consuming aspects of marketing, such as social media marketing, while you continue to handle the other aspects of chiropractic advertising [...]
Are you serious about management success and developing a thriving chiropractic practice? If you answered yes, then I will assume that by now you have a functional marketing strategy in place. The whole point of a strategy is to help keep you from throwing away money on something that’s not really going to help your business [...]
I’m sure by now you've heard about the mobile phone app Instagram. I almost hesitate to say this because some of us already feel a little intimidated and overloaded with social media, but… this one really shows potential for being a great marketing tool. Believe it or not it will add yet another avenue in promoting [...]
When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]
Five years ago this month chiropractic marketing officially became my primary source of income. Just four years prior I was a breath away from losing my practice, and now I was selling my practice at a profit and launching a new business. There is not enough time or space on this blog post to share everything [...]
For over five years the Ultimate Chiropractic Ads have been a leader in print advertising. But did you know that there are other ways to use the ads? Marketing your practice can be done in print and online. If you have a website for your online marketing then you should consider these three ways to use [...]
If you’ve ever been on sites like eBay, Etsy or Amazon, you are probably very familiar with the meaning of “feedback”. Sellers on these sites know the value of positive feedback. This value translates into sales and a savvy business owner will use the positive feedback in their marketing. Buyers also use the feedback system when [...]
In real estate the mantra is “location, location, location”. Simply meaning that if you are fortunate enough to have a home or business in the right location, then this will bring you higher resale value and profits. In the business sense location is just as important when deciding on where to place retail, restaurants or offices. [...]
As a new graduate of chiropractic school, your determination to begin your chiropractic career is at its highest point. There is nothing that can hold you back. Fresh out of clinical rotations, you are mentally ready to open your own office and begin seeing your own patients. You even have a few patients already lined up, [...]