Now that Super Bowl XLVIII is over and all the commercials have been aired, did any of them inspire you to run out and purchase their products or services? What would you do with a 4 million dollar marketing budget? Did anyone make it to the end and see the commercial that remarked about how much [...]
I think in order to know how to implement plans to make your marketing more profitable, you first need to understand why you need to market yourself and your practice, and agree that you will have to sink a portion of your money and time into several sources in order to maintain a profitable business. Inevitably [...]
Another year has passed in a blur and the New Year has arrived. Now that the noise of the holiday season has quieted down, it's time to think about your chiropractic marketing for 2014. Got a plan? A new year always inspires people because they see the new year as a clean slate, a new beginning, [...]
Does it seem as if you have done everything you can to market your chiropractic business but at times it still seems to be lacking? If so, maybe it’s time outsource some of the more time consuming aspects of marketing, such as social media marketing, while you continue to handle the other aspects of chiropractic advertising [...]
Are you serious about management success and developing a thriving chiropractic practice? If you answered yes, then I will assume that by now you have a functional marketing strategy in place. The whole point of a strategy is to help keep you from throwing away money on something that’s not really going to help your business [...]
I’m sure by now you've heard about the mobile phone app Instagram. I almost hesitate to say this because some of us already feel a little intimidated and overloaded with social media, but… this one really shows potential for being a great marketing tool. Believe it or not it will add yet another avenue in promoting [...]
When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]
Five years ago this month chiropractic marketing officially became my primary source of income. Just four years prior I was a breath away from losing my practice, and now I was selling my practice at a profit and launching a new business. There is not enough time or space on this blog post to share everything [...]
For over five years the Ultimate Chiropractic Ads have been a leader in print advertising. But did you know that there are other ways to use the ads? Marketing your practice can be done in print and online. If you have a website for your online marketing then you should consider these three ways to use [...]
If you’ve ever been on sites like eBay, Etsy or Amazon, you are probably very familiar with the meaning of “feedback”. Sellers on these sites know the value of positive feedback. This value translates into sales and a savvy business owner will use the positive feedback in their marketing. Buyers also use the feedback system when [...]