Blogging: Start before your competitors do

By | 2017-03-24T16:01:42+00:00 November 3rd, 2008|Categories: Chiropractic Marketing, Internet Marketing, Tools|Tags: , , , , , , |

Have you heard of blogging? Blogging is about the most cost effective marketing you can do online. Running a blog is virtually free, it's the fastest way to get you on the front page of Google and you can keep in contact with your patients on a regular basis. Blogging is a way to post articles [...]

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Did This Doctor Get Good Marketing Advice?

By | 2013-04-29T15:33:31+00:00 October 30th, 2008|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

Recently a chiropractic office was highlighted on the A&E channel's "We Mean Business" with Bill Rancic. (You may remember Bill from the first season of The Apprentice with Donald Trump). The video might lag a bit and takes awhile to load, but it's well worth the watch, especially the first segment. I think the first segment [...]

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Is Your Marketing Classy AND Effective?

By | 2016-12-12T16:08:14+00:00 October 27th, 2008|Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , |

In a comment to my last post, Jay said... What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

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What’s Your Biggest Question About Marketing?

By | 2017-03-13T17:50:24+00:00 October 20th, 2008|Categories: Chiropractic Marketing|Tags: , , , , , |

There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so good. [...]

Chiropractic Marketing And Your Purpose?

By | 2008-10-16T09:33:47+00:00 October 16th, 2008|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , |

What is the purpose of your practice? Is it to help people or to make money? Quite a few chiropractors and even chiropractic gurus beat around the bush on this one. It's often quoted in some "rah-rah" chiropractic seminars that if "you just help the patients the money will follow."  While this quote has truth to [...]

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Who Wants To Beta-Test These Newspaper Ads?

By | 2010-09-23T11:37:37+00:00 September 25th, 2008|Categories: Chiropractic Marketing, Copywriting, Newspaper ads, Tools|Tags: , , , , , |

[This offer has expired and is no longer available.] Over the years of running my practice, I've not been happy with any of the newspaper ads I bought or I received as part of a coaching program. Why? Two reasons: not enough new patients and a low return on investment. After spending the last year and [...]

What Type Of Chiropracitc Ads Do You Use?

By | 2008-09-17T14:39:05+00:00 September 17th, 2008|Categories: Newspaper ads|Tags: , , , , , , |

Last week, I put the finishing touches on a full page chiropractic "fibromyalgia" ad I've been writing. While conducting my research for the ad, it really hit me how many women are out there suffering from this condition. They're not happy with the answers the doctors are giving them. They are tired of being drug company [...]

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Chiropractic Newspaper Ads: Do They Work?

By | 2008-08-26T07:06:13+00:00 August 26th, 2008|Categories: Newspaper ads|Tags: , , , , |

When I first started out in practice, newspaper ads were all very popular. A well known ad "kit" was being sold that contained a handful of advertorial style full page chiropractic ads. These were reported to bring in 60, 80 and even 100 new patients upon running them in a local newspaper. While I never received [...]

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Special Chiropractic Newspaper Ad

By | 2011-08-08T14:29:58+00:00 June 27th, 2008|Categories: Marketing for Referrals, Newspaper ads|Tags: , , , |

Newspaper advertising is still a very good marketing tool for your practice. But there are two major problems with chiropractic newspaper advertisements. 1) The ad looks like an ad. This may sound silly, but if your ad looks like an ad (like everyone elses), it's not going to get much attention. But if it looks like [...]

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1000% ROI on Sciatica Ad

By | 2008-05-31T21:58:40+00:00 May 24th, 2008|Categories: Newspaper ads|Tags: |

In my last post, I showed you how to perform chiropractic marketing research on the web for your offline marketing. I mentioned how I had used the research to write a new newspaper ad. How did the ad do? In less than 60 days, it has brought in a 1000% Return on Investment. To be more [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.