Is Your Marketing Classy AND Effective?

2016-12-12T16:08:14+00:00Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , |

In a comment to my last post, Jay said... What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

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What’s Your Biggest Question About Marketing?

2017-03-13T17:50:24+00:00Categories: Chiropractic Marketing|Tags: , , , , , |

There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so good. [...]

Who Wants To Beta-Test These Newspaper Ads?

2010-09-23T11:37:37+00:00Categories: Chiropractic Marketing, Copywriting, Newspaper ads, Tools|Tags: , , , , , |

[This offer has expired and is no longer available.] Over the years of running my practice, I've not been happy with any of the newspaper ads I bought or I received as part of a coaching program. Why? Two reasons: not enough new patients and a low return on investment. After spending the last year and [...]

Google Adwords And Chiropractic Marketing

2008-09-22T07:26:38+00:00Categories: Internet Marketing|Tags: , , , , , |

Do you use Google Adwords in your marketing plan? You should be. Adwords are the small ads that run on the right side of a Google search page. Google charges you a price each time someone clicks on the ad. This is known as pay-per-click (PPC) advertising. When someone clicks your ad, they will then go [...]

What Type Of Chiropracitc Ads Do You Use?

2008-09-17T14:39:05+00:00Categories: Newspaper ads|Tags: , , , , , , |

Last week, I put the finishing touches on a full page chiropractic "fibromyalgia" ad I've been writing. While conducting my research for the ad, it really hit me how many women are out there suffering from this condition. They're not happy with the answers the doctors are giving them. They are tired of being drug company [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.