Are Chiropractic Ads in the Newspaper Dead?

By | 2013-12-30T12:03:09+00:00 May 11th, 2009|Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , , , |

Are we seeing the end of newspapers as we know it? Hasn't the internet pushed the newspapers out of business? Should you even spend money putting ads in your local paper? Since releasing my Ultimate Chiropractic Ads in January of this year, occasionally I get asked the above questions. So I thought it would be a [...]

The Best Recession Strategy

By | 2013-12-30T12:03:07+00:00 March 26th, 2009|Categories: Chiropractic Marketing|Tags: , , , , , , , |

What's your strategy for growing your practice during this current recession? Are you trying to keep doing things as usual, "wait it out" and hope to make it through...or do you have a specific action plan you're working on this week, this month, and this year? I hope it's the latter, because the "wait it out" [...]

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Chiropractic Marketing In The Recession

By | 2009-10-26T09:09:36+00:00 February 1st, 2009|Categories: Chiropractic Marketing, Coaching/Strategies, Tools|Tags: , , , , , |

What's the biggest problem chiropractors face in building a more profitable, more successful, and lower stress practice? If you answered "Not bringing in enough quality new patients", you are correct. New patients are the life blood of any practice. No matter how good your procedures, patient education system, or adjusting ability, without a consistent flow of [...]

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Chiropractic 12 Month Marketing Plan

By | 2008-12-22T14:02:19+00:00 December 22nd, 2008|Categories: Chiropractic Marketing, Coaching/Strategies, Copywriting, Tools|Tags: , , , , |

Do you have your marketing plan set up for 2009? While you don't need to have every day detailed and mapped out, having at least an outline to work with will make your chiropractic marketing strategies even more effective. Here are  7 "must-have" plans for the next 12 months of a successful practice. #1. Use Chiropractic [...]

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5 Secrets To Powerful Chiropractic Ads

By | 2011-08-04T11:39:36+00:00 December 15th, 2008|Categories: Chiropractic Marketing, Copywriting, Direct Mail Marketing, Newspaper ads|Tags: , , , , , |

The study of marketing and advertising is one of my life's passions. I've read and studied the greatest sales letters and ads of today, as well as successful ads of the past 100 years. (I've even handwritten a replica of a Master Copywriter's 50 page sales letter, a marketing autopsy if you will .) While the [...]

The 6 Best Business And Marketing Books of 2008

By | 2008-12-11T12:18:31+00:00 December 11th, 2008|Categories: Chiropractic Marketing, Coaching/Strategies, Tools|Tags: , , , |

Do you read books on business and marketing? Successful business experts recommend reading at least one non-fiction book a month. And I agree, you should continue learning no matter your age, your success level, or your intelligence. I read a lot. Usually 2-3 business/marketing/improvement books a month, plus one fiction novel. Here's the top 6 of [...]

The Truth About New Patient Marketing

By | 2008-11-25T10:01:56+00:00 November 25th, 2008|Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , , , |

What's the secret to getting new patients, month after month, year after year? How do you set up and run low-cost, high-profit chiropractic marketing plan? I spent years trying to learn the answers to these questions. I wrote checks totaling in the tens of thousands to ad reps, consultants, and marketing gurus. What did I learn [...]

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Did This Doctor Get Good Marketing Advice?

By | 2013-04-29T15:33:31+00:00 October 30th, 2008|Categories: Chiropractic Marketing, Coaching/Strategies|Tags: , , , , , |

Recently a chiropractic office was highlighted on the A&E channel's "We Mean Business" with Bill Rancic. (You may remember Bill from the first season of The Apprentice with Donald Trump). The video might lag a bit and takes awhile to load, but it's well worth the watch, especially the first segment. I think the first segment [...]

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Is Your Marketing Classy AND Effective?

By | 2016-12-12T16:08:14+00:00 October 27th, 2008|Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , |

In a comment to my last post, Jay said... What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

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What’s Your Biggest Question About Marketing?

By | 2017-03-13T17:50:24+00:00 October 20th, 2008|Categories: Chiropractic Marketing|Tags: , , , , , |

There are a lot of salesmen out there trying to get our marketing dollars. They come into our offices, call us on the phone, and send mail or email, all with the hopes of getting our hard earned money. Then we go and spend thousands of dollars with them, because they made it sound so good. [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.