Too Many Missed Opportunities

By | 2015-05-09T15:15:10+00:00 May 9th, 2015|Categories: Chiropractic Marketing|Tags: , , , , |

Too little too late is what they say. I should have said or should have done this or that. Regrets over missed opportunities pile up over a life time. It happens to all of us, on the way home from the grocery store you see a person who needs help but there is ice cream melting [...]

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5 Signs of a Habitual Marketer

By | 2015-05-05T16:11:51+00:00 April 17th, 2015|Categories: Chiropractic Marketing|Tags: , , |

The word habitual defined is: done or doing constantly or as a habit;  regular; usual;  practicing, or acting in some manner by force of habit;  of the nature of habit; by or resulting habit. We all have habits; some good, some bad.  I have habit of checking to make sure the front door is locked every night. [...]

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Marketing Your Practice; What’s in it For You?

By | 2015-03-18T15:12:21+00:00 March 13th, 2015|Categories: Chiropractic Marketing|Tags: , , , , |

Before we delve into the question, what's in it for you...first ask yourself; do you want to build a practice?  Because if you don't then we stop here. But if you do want to build your practice you have to use a marketing strategy. You're probably thinking; here we go.  He's going to talk about using [...]

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What IF You Stopped Marketing Altogether?

By | 2015-02-16T13:04:07+00:00 February 16th, 2015|Categories: Chiropractic Marketing|Tags: , |

Do you ever just want to stop? Just take a break from marketing. It's expensive, time consuming and at times, just really frustrating. So what if you just stopped? Took a break from all types of marketing, what would that look like? Well let's see, first we need to address why you do any type of marketing at [...]

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How to Squeeze More Marketing Out of Your Money

By | 2014-12-20T11:23:47+00:00 December 19th, 2014|Categories: Uncategorized|Tags: , , |

If only it were that easy...right?  Getting more for your money is a skill we wish came more naturally to us.  But there are those who really try to get all they can out of something before moving on to something newer. We live in a instant gratification/disposable world.  We buy it today and want it [...]

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Avoiding 5 Common Pitfalls in Chiropractic Advertising

By | 2014-10-20T00:17:05+00:00 October 19th, 2014|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , |

Aside from creating ads and other marketing tools for the chiropractic profession, one of the perks of what I do is sharing advice and wisdom about how to use those tools here on this site. The do's and don'ts, the ins and outs, the how to's, when, where. It's great to have a collection of chiropractic [...]

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Building a Great Chiropractic Ad

By | 2014-10-11T15:34:31+00:00 October 11th, 2014|Categories: Copywriting, Newspaper ads|Tags: , , , |

We live in an ad saturated world.  Commercials on radio and television have been around for years, and we grew numb to it, until public radio and television appeared. We just had to endure the telethons to raise money for the "ad free" air time. Then came cable television.  Of coarse we had to pay for [...]

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7 Ways to Get Your Direct Mail Marketing Opened and Read

By | 2014-10-06T12:54:55+00:00 October 4th, 2014|Categories: Chiropractic Marketing, Uncategorized|Tags: , , , |

It's all about the packaging. These days you have to be creative when you use mail to advertise your business.  If not, then you risk throwing hundreds of dollars in the trash. The competition is hard to beat too.  Store ads, coupon mailers, service flyers....all better known as junk mail.  Sorry to be so negative, but [...]

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Connecting the Dots in Chiropractic Marketing

By | 2014-10-02T20:20:00+00:00 September 27th, 2014|Categories: Chiropractic Marketing|Tags: , , , |

A few days ago when working on a few Google AdWord campaigns, I noticed there seemed to be a system of gradual steps that had to be completed before setting up these campaigns,  almost like a network of connections.  Think about it, there is always a starting point then several other tasks that have to be [...]

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Ever Heard of Micro-Chiro Marketing?

By | 2014-10-19T14:48:11+00:00 August 29th, 2014|Categories: Chiropractic Marketing|Tags: , , , , , , |

Ever feel like you are lost in the crowd?  Unseen or forgotten? Easy to do these days. I think it because people are busy, and stressed, stretched and pushed beyond reason. This is only my opinion of course.  An opinion based on observations. By this measure anyone would feel lost.  However my point here is when [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.