The Secret Nugget That Makes Some Chiropractic Ads Work Better

2018-04-19T18:06:30+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , |

Two questions that are emailed on a regular basis are; "Why do your Chiropractic ads work better than other ads?" "How are your ads different?" I can answer that with one word...EMPATHY The reason condition specific chiropractic ads work so well is because people can relate better to something they have experienced or are currently living [...]

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Step Out of the Bubble

2018-04-19T17:41:57+00:00Categories: Chiropractic Marketing|Tags: , , , |

A healthy chiropractic practice is a growing practice.  You might assume growth comes in the form of new patients and as long as you have patients coming in the door on a regular basis you think all is well. Sometimes this leads to a false sense of security and comfort becomes the norm, this is what [...]

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Too Many Missed Opportunities

2015-05-09T15:15:10+00:00Categories: Chiropractic Marketing|Tags: , , , , |

Too little too late is what they say. I should have said or should have done this or that. Regrets over missed opportunities pile up over a life time. It happens to all of us, on the way home from the grocery store you see a person who needs help but there is ice cream melting [...]

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5 Signs of a Habitual Marketer

2015-05-05T16:11:51+00:00Categories: Chiropractic Marketing|Tags: , , |

The word habitual defined is: done or doing constantly or as a habit;  regular; usual;  practicing, or acting in some manner by force of habit;  of the nature of habit; by or resulting habit. We all have habits; some good, some bad.  I have habit of checking to make sure the front door is locked every night. [...]

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Marketing Your Practice; What’s in it For You?

2015-03-18T15:12:21+00:00Categories: Chiropractic Marketing|Tags: , , , , |

Before we delve into the question, what's in it for you...first ask yourself; do you want to build a practice?  Because if you don't then we stop here. But if you do want to build your practice you have to use a marketing strategy. You're probably thinking; here we go.  He's going to talk about using [...]

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What IF You Stopped Marketing Altogether?

2015-02-16T13:04:07+00:00Categories: Chiropractic Marketing|Tags: , |

Do you ever just want to stop? Just take a break from marketing. It's expensive, time consuming and at times, just really frustrating. So what if you just stopped? Took a break from all types of marketing, what would that look like? Well let's see, first we need to address why you do any type of marketing at [...]

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How to Squeeze More Marketing Out of Your Money

2014-12-20T11:23:47+00:00Categories: Uncategorized|Tags: , , |

If only it were that easy...right?  Getting more for your money is a skill we wish came more naturally to us.  But there are those who really try to get all they can out of something before moving on to something newer. We live in a instant gratification/disposable world.  We buy it today and want it [...]

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Avoiding 5 Common Pitfalls in Chiropractic Advertising

2014-10-20T00:17:05+00:00Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , |

Aside from creating ads and other marketing tools for the chiropractic profession, one of the perks of what I do is sharing advice and wisdom about how to use those tools here on this site. The do's and don'ts, the ins and outs, the how to's, when, where. It's great to have a collection of chiropractic [...]

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Building a Great Chiropractic Ad

2014-10-11T15:34:31+00:00Categories: Copywriting, Newspaper ads|Tags: , , , |

We live in an ad saturated world.  Commercials on radio and television have been around for years, and we grew numb to it, until public radio and television appeared. We just had to endure the telethons to raise money for the "ad free" air time. Then came cable television.  Of coarse we had to pay for [...]

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7 Ways to Get Your Direct Mail Marketing Opened and Read

2014-10-06T12:54:55+00:00Categories: Chiropractic Marketing, Uncategorized|Tags: , , , |

It's all about the packaging. These days you have to be creative when you use mail to advertise your business.  If not, then you risk throwing hundreds of dollars in the trash. The competition is hard to beat too.  Store ads, coupon mailers, service flyers....all better known as junk mail.  Sorry to be so negative, but [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.