Why You Should Think Local When it Comes to Print Advertising

2018-04-19T16:42:54+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , |

If you’ve attended any marketing seminars recently, you’d be forgiven for thinking that good old-fashioned newspaper advertising has ceased to exist. The buzzwords these days (social media, SEO, analytics, link building and all the rest of it) are almost all web based. No-one’s denying that this is all very important stuff. The trouble is, it’s sometimes [...]

The Game Rules of Using Chiropractic Ads

2018-04-19T16:56:11+00:00 Categories: Chiropractic Marketing|Tags: , , , , |

You’ve heard the term; “it’s a crap shoot”?   Meaning; it’s how the dice roll.  There is really no skill involved; no planning, no strategy.  Where the dice land in pure chance, will they land on the numbers you’ve placed your money on?  Who’s to say, it’s all left up to the odds.  When you think about [...]

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Changing A Cynical Mindset With Chiropractic Ads

2018-04-19T16:37:33+00:00 Categories: Chiropractic Marketing|Tags: , |

In the past I've discussed the issues faced when using chiropractic ads when cynicism and disbelief greet us at every turn. Do I think that we are wasting our time running chiropractic ads when all we’ll be doing is preaching to the converted? Not necessarily. The key to running successful ads is knowing how to deal [...]

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The Cost of Ethical Marketing

2018-04-19T17:08:54+00:00 Categories: Chiropractic Marketing|Tags: , |

The windows of a furniture store in a nearby shopping center were painted with words in bold bubble letters; "Going Out of Business" and there is a young man out by the street dancing to tunes blasting through his earphones, twirling a sign that promised huge discounts at that same furniture store. Since I know someone [...]

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Great Chiropractic Advertising Begins With Four Principles

2016-06-17T17:46:39+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , |

Consider all of the advertising people are bombarded with every hour of the day, it seems like more of an assault rather than advertising.  Radio, television and online. Ads on every social media site, blogs, websites, your inbox, the mailbox and even unsolicited texts.  It's like we are overexposed to advertising and yet underexposed to great [...]

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The 3 Biggest Things That Stunt Practice Growth

2016-05-05T16:10:53+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , , , |

Do you ever find yourself wondering why your practice building efforts aren't working or the growth isn't going as fast as you want it to?   Or maybe patients have stopped coming in as often as they used to.  There are three things that I believe to be very detrimental to any chiropractic practice.  Mind if [...]

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Attracting The Perfect Chiropractic Patient

2016-03-07T13:49:03+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , |

Finding good patients is not too hard, but the perfect patient is sometimes elusive.  Before you can find the perfect chiropractic patient, you first have to know what qualities he or she should possess then you can go about designing a chiropractic advertising campaign in a way to attract patients with those qualities and in return increase your [...]

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Chiropractic Advertising For Specific Conditions

2016-02-19T10:56:40+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , |

If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own. -Henry Ford Understanding the symptoms and conditions people are dealing with is how you capture their attention, gain a following and ultimately build [...]

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The Secret Nugget That Makes Some Chiropractic Ads Work Better

2018-04-19T18:06:30+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , |

Two questions that are emailed on a regular basis are; "Why do your Chiropractic ads work better than other ads?" "How are your ads different?" I can answer that with one word...EMPATHY The reason condition specific chiropractic ads work so well is because people can relate better to something they have experienced or are currently living [...]

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Step Out of the Bubble

2018-04-19T17:41:57+00:00 Categories: Chiropractic Marketing|Tags: , , , |

A healthy chiropractic practice is a growing practice.  You might assume growth comes in the form of new patients and as long as you have patients coming in the door on a regular basis you think all is well. Sometimes this leads to a false sense of security and comfort becomes the norm, this is what [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.