Myth #1- Print Advertising Doesn’t Work Really? Tell that to the doctor who is pulling in so many patients off of one ad that he didn’t want to run another ad until he could catch his breath. I don’t think many stop to consider the slight hardship that comes with a mass flood of new patients [...]
Does everyone who calls in for an appoint show up? Do you ever wonder how many new patient appointments are being lost on the first phone call? I frequently get this type of email message... "Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How [...]
1. Monthly print newsletters will be more valuable. I know, you're probably thinking print newsletters have gone the way of the dinosaur, and that email, Facebook, etc. are "da bomb!" But the fact is people are starting to demand a more personal relationship with their businesses. All you have to do is look at the Occupy [...]
Are you getting the best prices when running your ads? Some of my clients are saving thousands on ad prices each year. And we'll show you how their doing it. Last week I interviewed special guest Carol Ann Smith on the subject of "How to Save Thousands On Your Newspaper Ads". Carol has years of experience [...]
Have you ever been pitched a product or service, but you're not sure what you're buying? I'm not talking about minor details either. I'm talking about when you have absolutely no idea what is going to be included in this product, but you sure do know that it's the... "awesomest, coolest, bestest ever product that you [...]
Are you really talking with your prospective patient? Or are you talking at them? The reason that most marketing doesn't work is because it is outdated. A dinosaur from years gone by. Back when this profession was rather new and people were still discovering what it was. When there was only one chiropractor in town and [...]
What is the most profitable condition to be marketing to right now? Which of the Ultimate Chiropractic Ads bring in the highest return on investment? What is marketing and advertising anyway? Check out this short video where I explain the answer to these questions and more.
A couple of years out of chiropractic college, I had hit rock bottom. No money for rent. Barely enough for food. And certainly no money for Christmas presents for our little daughter at the time. (If you want an exercise in empathy, try telling your two year old that there's not enough money for even a [...]
For Friday, I wanted to post the 3 best blog articles I've read this week. All three have implications for your marketing and will prove useful to your practice. Advertising on iPhones - In the near future, will you be running a local chiropractic ad on your prospects iPhones? As always, we have to wait and [...]
This is part 2 of a two part series. You can read the first part by clicking here. In my last post, we covered the first 2 mistakes chiropractors make when running their newspaper ads. Today, let's look at the final 3 mistakes... Mistake #3. Changing the Picture. When it comes to a successful chiropractic ad, [...]