Great Chiropractic Advertising Begins With Four Principles

2016-06-17T17:46:39+00:00 Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , |

Consider all of the advertising people are bombarded with every hour of the day, it seems like more of an assault rather than advertising.  Radio, television and online. Ads on every social media site, blogs, websites, your inbox, the mailbox and even unsolicited texts.  It's like we are overexposed to advertising and yet underexposed to great [...]

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Why You Must Market Your Practice Big in January

2015-12-21T10:18:21+00:00 Categories: Chiropractic Marketing|Tags: |

There is never a better time to kick start your marketing than in the first 31 days of the New Year.  January brings out the best intentions in everyone.  This time of year is fertile ground for fresh ideas, new beginnings and optimism. Just as with those who are motivated to improve the their health, loose [...]

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Summer Marketing Momentum Builders

2018-04-19T17:58:55+00:00 Categories: Chiropractic Marketing, Marketing for Referrals|Tags: , , |

Summer is normally a slow time for a chiropractic practice so it might seem practical to shift your marketing and advertising into low gear.   Vacations, camps and time spent on various activities keep people busy.  Especially moms with kids at home. But anytime you press pause you set yourself up for a loss, that loss [...]

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Does Your Marketing Audience Include Your Existing Patients?

2013-08-30T17:35:14+00:00 Categories: Chiropractic Marketing|Tags: , , , |

Like anyone else, I get offers and solicitations in the mail.  More commonly referred to as "junk mail".  And like most people I toss it in the waste basket. But sometimes curiosity gets the best of me and I'll casually scan it as it's flying into the trash.  The ones that catch my attention specifically are [...]

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What is Branding and How it Applies to Chiropractic Marketing

2013-08-23T18:05:05+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , , , , , , , |

When you hear the word "brand" or "branding" what comes to mind? To be honest my first thought is cattle and the permanent mark of ownership. But in today's world of business it's more than that, branding is a process, a philosophy and a smart marketing maneuver. Not tracking with me yet? Think a crowned mermaid [...]

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Out of Adversity Came A Unique Chiropractic Ad Idea

2013-05-01T23:11:24+00:00 Categories: Newspaper ads|Tags: , , , , , |

If you had been told that being a chiropractor would involve marketing, keeping stats and in some cases spending your weekends doing spinal screenings, would you have continued down the path? Maybe in the back of your head you suspected there might be more to it than seeing patients and using chiropractic to improve the quality [...]

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The #1Chiropractic Ad Question Reveals Multiple Answers

2013-04-18T09:49:36+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , |

It is human nature to compare one thing to another or one product against another product, after all that is how we establish a baseline standard for most decisions, by comparing one experience with another. Therefore it’s perfectly logical to want to compare a chiropractic ad program you have heard about or might have used in [...]

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This is Why Condition Specific Chiropractic Advertising Will Always Generate More New Patients

2013-03-25T10:04:12+00:00 Categories: Chiropractic Marketing|Tags: , , , , , , , |

Each week I get hundreds of emails asking questions about marketing and advertising for chiropractors.  For the most part, the questions are pretty much the same from one email to another. However, one question in particular gets asked more than others; “How are these ads different from others?”  These ads they are referring to are the [...]

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Debunking 7 Chiropractic Marketing Myths

2013-02-04T18:19:15+00:00 Categories: Chiropractic Marketing, Decompression Marketing, Internet Marketing|Tags: , , , |

Myth #1- Print Advertising Doesn’t Work  Really?  Tell that to the doctor who is pulling in so many patients off of one ad that he didn’t want to run another ad until he could catch his breath. I don’t think many stop to consider the slight hardship that comes with a mass flood of new patients [...]

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How to Correct the 3 Biggest Mistakes in Your Advertising

2012-03-21T09:38:30+00:00 Categories: Chiropractic Marketing, Coaching/Strategies, Tools|Tags: , , , , , |

Does everyone who calls in for an appoint show up? Do you ever wonder how many new patient appointments are being lost on the first phone call? I frequently get this type of email message... "Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.