It’s often said that to have success in your practice, you’ve got to focus on “a big hairy goal” or see the “big picture” or get “the big idea”.
This is true enough, but not precise enough.
You see, once you have that big picture, then it’s time to get to work. And inevitably as you focus on accomplishing that big picture day by day, you realize there are tons of tiny little steps!
There’s marketing, exams, paperwork, treatment notes, billing, etc., etc. The carpet sure looks dirty and the toilet isn’t perfectly clean either. And who’s going to change that light bulb that’s been out in the closet for 5 weeks?
“No worries, don’t sweat the small stuff” you tell yourself.
But then you begin to realize that big picture isn’t really materializing. And that big hairy goal is looking so hairy you’ve forgotten why you wanted to accomplish it in the first place.
What’s the solution?
I recommend you be more concerned about the details of your business. Someone’s got to sweat the small stuff. It does matter what you wear to your office. (If it didn’t matter you would wear your pajamas.) Patients do care if your breath smells like rotten garlic after lunch.
And you’ve got to make sure your staff understands your high standard of excellence in keeping your office efficient and clean. Nothing turns a patient off more than a dirty, smelly and unorganized office. Does your office smell like greasy fast food after lunch? Is Mary’s perfume at the front desk enough to knock your next patient out?
But here’s the key to “sweating the small stuff”…
You should only be “sweating” about a specific topic only once. As the owner, it is your job to make sure it gets done. Either by you or by someone else.
Make a list of everything you do in your business each month. Then ask yourself what you are good at and what you like to do. You might even give each task a rating of 1 to 5, 1 being something you absolutely love and 5 being something you hate to do.
Then start with the 5’s and ask yourself who else could do those. For example:
Need light bulb change? That’s Carol’s job to take care of. (Make a note to put that on her to do list and regularly check it.)
Billing? Outsource it or hire someone part time in-office.
Marketing? Get a done-for-me marketing program that works (highly recommended: The Ultimate Chiropractic Ads).
Check out my More Tools page to see other examples.
Now once you’ve taken as much off your plate as you can, you should have plenty of time to focus on what really matters. Plus, your office will look, smell and be more efficient as a result.
Regardless of what anyone says, success really is in the details. Yes, have a big goal. That’s not difficult. Lot’s of people have goals.
It’s the getting things done part, the accomplishing of multiple tasks all at once, that is the hard part. This is why most people never accomplish their goals.
Details matter. The whole world is full of details.
Just check out this video and stand amazed at the details of God’s creation (it’s full HD so you can full screen it and enjoy it.).