1. Monthly print newsletters will be more valuable. I know, you’re probably thinking print newsletters have gone the way of the dinosaur, and that email, Facebook, etc. are “da bomb!” But the fact is people are starting to demand a more personal relationship with their businesses. All you have to do is look at the [...]
How to Save Thousands on Newspaper Advertising
Are you getting the best prices when running your ads? Some of my clients are saving thousands on ad prices each year. And we’ll show you how their doing it. Last week I interviewed special guest Carol Ann Smith on the subject of “How to Save Thousands On Your Newspaper Ads”. Carol has years of [...]
Can You Solve This Math Problem?
Let’s see how good your math is today. Prizes go to anyone who gets the right answer! Math never was my favorite subject in school, but I got by with passing grades at least. Well, there was that one time I made a D with Mr. Drill Sergent Teacher in college Algebra! But, I retook [...]
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Did BJ Palmer Use Long Copy Ads?
Do long copy ad really work? I mean do people really read all those words? Long copy is a rather new, untested marketing technique…right? A few weeks ago I did a webinar for a chiropractic consulting group. Here’s just a short snippet of that webinar where I answered these questions and more. (Sorry it’s a [...]
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How To Outgrow a Struggling Practice
A struggling practice is typically characterized by low income, low number of new patients and small weekly volume. This may either be a long term practice that has declined, or a brand new practice that fails to really take off. To a doctor who’s spent years in training and thousands of dollars to obtain a [...]
5 Ways to Boost Your Website Ranking
1. Get More Links The number of incoming links to your website makes a big difference in where your website ranks with the big search engines like Google, Yahoo, and Bing. Links to your website are a way of measuring its authority in the industry. The big question often debated by SEO gurus is whether [...]
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Success is in the Details
It’s often said that to have success in your practice, you’ve got to focus on “a big hairy goal” or see the “big picture” or get “the big idea”. This is true enough, but not precise enough. You see, once you have that big picture, then it’s time to get to work. And inevitably as [...]
The Biggest Secret to Higher Conversions
In a previous article, I showed you a video of how I sub-niche the chiropractic market. A niche market is simply a subset of a larger market. It’s harder to say the word niche correctly than it is to understand it. (In the south, we say “nitch” but more sophisticated English speakers will use the [...]
New Advice for Chiropractic Ads
Every time you pay money for your marketing, you should include a special offer. (If you’re worried about how offers make our profession look, see my previous article here.) What’s the best offer price for your advertising? When I wrote my Ultimate Chiropractic Ads, I placed an example offer inside all of the ads. In [...]
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The Biggest Mistake With Chiropractic Advertising
I frequently get this type of email message… “Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How can we get better results from the ads?” Unfortunately this is a huge problem in chiropractic offices (or any health practitioner for that matter!) The problem [...]
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