Here is your chance to see an updated version of my friend Paul Wright’s free webinar entitled “The Practice Acceleration Program – 12 Steps to a Great Health Business in ONLY 42 Days”. There are 3 different days you can register, go here to find out more: http://www.netofficetoolbox.com/app/?Clk=4287445 This presentation outlines the 12 Essential Steps [...]
7 Steps to Raising Your Google Adwords Quality Score
The most difficult (and most frustrating for some) part of Google Adwords is dealing with the quality score. The quality score is a way for Google to keep a high “quality” advertising network. It punishes people for being dishonest and stupid. So if your website is selling chiropractic services, you are going to pay a [...]
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The Best Time to Send An Email To Your Patients
Here’s an interesting infographic on the use of email over at Mashable. A couple of things to note: 1. “The average email user receives 147 messages every day, and spends more than 2.5 hours on email a day.” Wow, that’s a lot of time. I recommend spending no more than 1 hour max per day [...]
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How To Track Your Website Stats
Google Analytics is a free website tracking program, to use it you’ll need a Google account setup (like gmail, Adwords, etc). If you haven’t, you can (and should) get started with Google Analytics at http://www.google.com/analytics/ It’s fairly easy to install and I’ll show you again in the beginning of today’s video. If you have a [...]
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Philosophy and Marketing
Do you have a “philosophy of chiropractic marketing? You should. No, I’m not talking today about B.J. Palmer or issues of mixers and straights. Here’s what I mean… There’s a lot talk in chiropractic about “philosophy”, namely the issue over what chiropractor’s believe about their own profession. Likewise, marketing is always a hot topic because [...]
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How the Rebuild Helps Your Neuropathy Patients
Part of the neuropathy treatment program I recommend contains the Rebuilder device. Here’s a short clip of a previous webinar I did, where the inventor of the ReBuilder explained the basics of how it works. You can see the full hour webinar by clicking here.
Is Your Website About to be Censored?
As I was doing my daily searching on Google.com today, I noticed a strange graphic: The Google image is blacked out. By clicking on the image you’ll end up on their Take Action page which deals with the new SOPA/PIPA legislation before Congress. Then later today I was reading over at Ryan Healy’s blog and [...]
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Building Links From Facebook and Twitter to Your Chiropractic Website
Should you be building links to your website from your Facebook and Twitter accounts? How important are these to your Google ranking? This is a question that I’ve been asked in our ChiroPatients Online program. Here’s the short answer, straight from Matt Cutts (of Google). Matt answered this question in response to this article:
A Chiropractic Marketing Calendar for 2012
Have you set up your 2012 chiropractic marketing calendar yet? I know it’s already 2 weeks into the year, but if your holiday season is anything like mine, it takes the first week or two in 2012 to actually relax and catch up from the end of the previous year. One of the things you [...]
Lessons I Learned in 2011
How was your 2011? Did you hit all your goals? Did you learn any lessons along the way? Because my year started off kind of crazy (see #1 below), I put off setting any specific goals. By the end of the year, I could see that 2011 hadn’t been much of an improvement over my [...]
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