A struggling practice is typically characterized by low income, low number of new patients and small weekly volume. This may either be a long term practice that has declined, or a brand new practice that fails to really take off. To a doctor who’s spent years in training and thousands of dollars to obtain a [...]
5 Ways to Boost Your Website Ranking
1. Get More Links The number of incoming links to your website makes a big difference in where your website ranks with the big search engines like Google, Yahoo, and Bing. Links to your website are a way of measuring its authority in the industry. The big question often debated by SEO gurus is whether [...]
Success is in the Details
It’s often said that to have success in your practice, you’ve got to focus on “a big hairy goal” or see the “big picture” or get “the big idea”. This is true enough, but not precise enough. You see, once you have that big picture, then it’s time to get to work. And inevitably as [...]
The Biggest Secret to Higher Conversions
In a previous article, I showed you a video of how I sub-niche the chiropractic market. A niche market is simply a subset of a larger market. It’s harder to say the word niche correctly than it is to understand it. (In the south, we say “nitch” but more sophisticated English speakers will use the [...]
New Advice for Chiropractic Ads
Every time you pay money for your marketing, you should include a special offer. (If you’re worried about how offers make our profession look, see my previous article here.) What’s the best offer price for your advertising? When I wrote my Ultimate Chiropractic Ads, I placed an example offer inside all of the ads. In [...]
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The Biggest Mistake With Chiropractic Advertising
I frequently get this type of email message… “Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How can we get better results from the ads?” Unfortunately this is a huge problem in chiropractic offices (or any health practitioner for that matter!) The problem [...]
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Enough, Just Tell Me Already.
Have you ever been pitched a product or service, but you’re not sure what you’re buying? I’m not talking about minor details either. I’m talking about when you have absolutely no idea what is going to be included in this product, but you sure do know that it’s the… “awesomest, coolest, bestest ever product that [...]
Never, Never, Never Give Up!
I got fed up with marketing, “pushing” patients to refer, hard-sell tactics – honestly I was ready to quit the profession entirely. It wasn’t that I hated chiropractic. It was that no one could show me an effective way to market and grow my practice. I had spent thousands on marketing systems and coaches, but [...]
A Student Interviews Me on Chiropractic Marketing
Recently a student from University of California Riverside contacted me for an interview regarding chiropractic marketing. I thought you might be interested in his questions and my answers. It’s a little longer than my usual blog posts, but I didn’t want to divide it up into parts. Here is the interview: —— Greg: I’m a [...]
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An Overlooked Marketing Mistake
A big mistake in practice is that chiropractors do not nurture the relationship with their current patients. We take it for granted that if the patient starts care, they will always do what we tell them to do. This is not reality. Look at your stats. How many patients have quit care and never been [...]
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