While shopping last week, I overheard a store employee ask another; “what is your New Year’s resolution?” His response was that he didn’t do resolutions. It seems many think the same way. Over the years, the tradition of resolutions has waned.
Instead people are now choosing to set goals. I think that’s great, I’m all for setting goals. I encourage my family and employees to set goals.
I think there is room for both resolutions and goals. The two can actually go hand in hand.
Take the most common New Year’s resolutions; getting in shape and living a healthier lifestyle.
If a person sets a goal along with that resolution like losing 20 pounds, now they have a reason to stay on track and not fail. After all, in most cases that is why people don’t want to share their resolutions for the New Year, the fear of failing to stay true to their declaration. However, if over the coarse of this next year they lose that 20 pounds, there must have been some exercise involved and a change in eating habits. Therefore they kept their resolution and met their goal.
I believe people have good intentions and really want to stay true to their resolutions, but I also think they might bite off more that they can handle. This can happen with goals too. Setting lofty goals is noble, but if the goal is unreachable then failure is inevitable.
Instead try to set reasonable goals. I also think you should have a reward set once the goal is met. Rewarding yourself helps with motivation and it promotes encouragement from others.
For your practice, expecting your staff to set goals also promotes teamwork. You should also set goals for your staff and to help motivate them to stay on task, go ahead and let them know what reward they will be working towards when their goals are met.
As for you, the boss/the chiropractor/colleague/spouse/parent…you wear a lot of hats and that can make goal setting interesting. You of course need to set your own goals, professional and personal.
Maybe you have toyed with the thought of a New Year resolution for your practice, like you plan to ramp up your marketing in 2015. Or another will begin marketing in the New Year. The goal will be to do some type of marketing each month. This might include more chiropractic advertising, social networking, business networking and even online marketing.
There are many areas to expand your marketing, so you can see how declaring a resolution to increase marketing might seem a little ambiguous. But if you make a list of tangible marketing goals you can define your resolution and begin working through those goals one at a time. A word of warning; be careful not to set more goals than you can manage. Or better yet, allow your staff to help you achieve some of your goals by assigning them a few. In fact delegating could be your top goal.
We all see the New Year as a fresh start and see this as a time to make a change for the better. So take advantage of this fresh start, set some goals, reward yourself and don’t forget to plan for future goals. A bucket list will help keep track of goals yet to come.
A bucket list isn’t necessarily an interest so lofty as climbing Mt. Everest, instead your’s might include expanding your practice, adding some new therapies, such as decompression, laser, a massage therapist, or whatever your dream practice might include.
Share your resolutions, set your goals, achieve those goals and reap the rewards, and don’t forget to dream up those future goals, start your bucket list today.