New Homeowner Marketing for Chiropractors

This offer has expired

Each year, over 41 million people in the United States move into a new home. This will mean a complete change in where they buy products and services from.

Many of these new homeowners will want to continue their chiropractic care after moving. Some will have injured themselves doing all that heavy lifting. Others may decide it’s finally time to do something about their health. Whatever the reason, many of these new movers are going to need your chiropractic services.

A New Mover Letter

What better time to send out letter introducing yourself as the premier chiropractor in town? Think about it. Most new residents to a city or town will use the service providers they come into contact with first. Because many chiropractors fail to market their practice properly, these new movers are are going to use the internet to look one up.

Why leave it to chance whether they find you or not?

I recommend getting a quality list of new homeowners and mailing them a specific marketing letter. The letter should welcome them to the community, introduce who you are, mention your practice and how you help, plus give them a special “New Mover offer” to come in. I’ve even given away a free product just for the new resident stopping by to meet us. Why? Because if they actually do come by, they’re likely interested in “checking us out”. So why not give a gift to welcome then to the neighborhood.Who are they doing to think about when it’s time to see the chiropractor?

Other than the letter, you’re going to need a quality list of new movers to your area. Preferably from a low cost source that can give you names and addresses each month as people move in. I’ve used companies in the past where half my letters came back as undeliverable. But recently I’ve come across a company with exceptional service.

You can learn more about them at Movertrends.com. You’ll find their website very easy to use. I especially like how easy it is to drill down and pick the county or by zip code. (As a reader of this blog, you can use my discount code to get 33% off any order at MoverTrends.com. All you have to do is click through the link below.)

This offer has expired

How many addresses should you start with? The answer will depend on your monthly budget for marketing. But I recommend at least 500-1000 names to start with. At the low price and with the above mentioned discount code, the addresses are only around 20 cents per name. So you may want to even go back and grab the last 3 months of movers as many of them are still looking for a chiropractor.

How to Get My New Homeowner Marketing Letter.

Are you concerned about what kind of letter to send out? Writing a marketing letter is not your favorite thing to do between seeing patients?

No worries. I’ll give you a copy of my letter for free. All you need to do is forward your email receipt from your Mover Trends order to our email: support at dcpracticetools.com (with the @ sign instead of the “at”). My staff will then send you (via email) my new homeowner letter in MS Word format, so you can edit as needed. Then, just have your CA print the letters, stuff them and stamp the envelopes.

Of course you could choose to send a postcard instead to save a few pennies. But I’ve found a letter to be more personal and get a better return on my money. These new movers already get a ton of postcards in the mail. Your postcard is likely to end up in the same places as the rest…in the trash can.

How many new patients can you expect from this type of campaign each month?

Depending on how many people move into your area each month, and what your budget is, you could get anywhere from 1-10 new patients a month. Not bad for something simple and inexpensive like mailing a new mover letter.

Grab the list of new movers to your zip code by visiting…

This offer has expired

Similar Posts:

2011-01-13T16:43:51+00:00 Categories: Chiropractic Marketing, Direct Mail Marketing, Tools|Tags: , , , |Comments Off on New Homeowner Marketing for Chiropractors

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.