Coaching clients and blog subscribers are always asking me where they can find certain marketing tools and services. Here’s a list of 5 products/services I recommend you check out and use to grow your practice.
The Chiropractic Dashboard
The Dashboard does quite a bit for chiropractors. It’s a proprietary system that educates patients on why they should come in to see you and does so over time. For example, when a person searches for “fibromyalgia” on the web and finds your dashboard website, they will be shown a video about how you can help with fibromyalgia. They also be asked to leave their name and email for followup. Then the dashboard will send out pre-written emails from the doctor educating the prospect and giving them a special offer to come in for an exam.
Social Marketing
By now, everyone has heard of social marketing sites like MySpace, Facebook, LinkedIn, Youtube, and Twitter. Millions of people use these sites every day to connect to others on the internet. But did you know you could use them to bring in more new patients to your practice? In this course, Matthew Loop reveals how he mastered social marketing to add a consistent flow of new patients every month. I’ve known Dr. Loop for almost a year now, and I have to say he stays on the cutting edge of internet marketing.
Dinner Workshop DVDs
If you’re not familiar with a dinner workshop, it’s basically a short talk or “lay lecture” held outside your office for your patients and their guest. When I first heard about dinner workshops, my first thought was that #1.) it was going to be too much work and #2.) you would have to drag your patients to come. But after getting Chris Burfield’s “The Dinner Workshop” DVD course, both of these concerns were put to rest because he included the steps and tools to make it easy. I’ve known Chris for many years, and he knows how to build a successful practice. He’s definitely created an easy step-by-step instruction on how to do do dinner workshops with all the flyers, forms, scripts, and a DVD showing you how to promote it in your office.
Instrument Adjusting Profits
Did you know using an adjusting instrument in your practice is a huge marketing opportunity? The Instrument Adjusting Profits course will show you how to make use this opportunity. Dr. Orsansky and Dr. Dan have created specific marketing pieces and strategies to focus on the instrument adjusting niche. (They’re currently giving away some free bonuses for anyone who grabs their course.) Even if you don’t use an instrument full time, it’s a good idea to get this course and add those new patients to your practice who are looking for an “instrument chiropractor”.
May 7, 2009 at 10:11 am
Great post Michael. Valuable list of resources. I will definitely be bookmarking this page.
Todd Brown