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How To Use Email Marketing
By drbeck | July 9, 2008
Do you use email marketing in your chiropractic practice?
If not, you should start today.
Due to spam filters on free accounts like yahoo, hotmail, etc, not all of it will get through, but since it’s free it won’t hurt to try.
The real key to email marketing is automating it with an autoresponder. You should use autoresponder email services like easyemailsystem.com to keep in touch with your new patients once they visit your website.
Most autopresponder servives provide opt-in forms for you to put on your website so that you can collect the visitors name and email. Then, you can have a preloaded email sequence educating the prospect on what your practice offers, why they should trust you, and how you can help them with their health problems.
Email systems can also be used to communicate with current patients. You can send out broadcast emails to your patient list when you are having a special event, like a food drive or patient appreciation day. A few quick reminders that the date is coming up and why they should plan to attend.
Also, if you have a blog, you can send out blog updates via email when you make a post. All you need is a free account with feedburner.com. Then just give the above mentioned autoresponder service the feedburner info, and it will send out a “blog broadcast” to your list whenever you post. If you arrived to this post from your email, this is how that email got sent.
So how much work is it to use email?
Very little really. Make sure there is a line on your intake forms to capture emails from patients. And make sure there is an optin page on your webpages. You have your staff manually enter in the patient’s emails, which takes just a few seconds each day. This is a good start, as you will have 2 separate lists that you can customize messages to. Later, you can segment your “prospects” list even more. All the HIPPAA stuff applies to your patient’s emails too.
What I would not recommend is sending emails from your own computer or email service. This appears more like spamming to email ISP’s, so you are likely to never get your email delivered. Services like easyemailsystem.com have special arrangements with these major ISP’s and claim a 99% delivery rate.
Topics: Internet Marketing |
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