Google Adwords should be a part of your chiropractic marketing plan. Adwords are the small ads that run on the right hand side of the page when someone searches on Google.
To setup a campaign, go to www.adwords.google.com
When asked between a starter or standard edition, choose standard. After choosing your language, you will be asked to choose how you will target customers by location. This is very important. Be sure to choose the “customized” selection. This allows you to select a radius around your practice that your ads will show up on. This ensures someone from 500 miles away isn’t clicking your ad and running up your bill with Google.
You’ll then be asked to setup your first ad.
You only get 25-35 characters for four lines of text, two of which are your headline and website address. Here’s the proven formula for your ads:
First line should contain your keyword in a headline type phrase
Second line should be a benefit you offer, for example “Get Rid Of Migraines”
Line three should describe a feature offer, like “Without Drugs Or Surgery”
Line four is your URL, with each word capitalized and using a keyword in your url if possible
The next step is choosing your keywords. These are the words that your ad will show for when people type them into the search engine.
Then you will choose your daily budget. Be sure to set a daily budget that you are comfortable with. But to low because once your daily budget is reached, your ad stops running. And this could be in the most important part of the day.
In the last step, you will be asked to set your maximum cost-per-click. This is the most you will bid on your keywords. This will apply to all the keywords you chose earlier. Later you should set a bid price for each keywords, as the competition will be different.
Now your campaign is ready to go. One last recommendation is to run a test ad against your original. You can do this under the “Ad Variations” tab inside each keyword. Change one line and test it in your campaign.
Included in my upcoming course on Chiropractic Internet Marketing will be video tutorials on how to setup these features, plus many more advanced strategies for Google Adwords. Look for it to be released in a couple of weeks.