Are you getting the best prices when running your ads?
Some of my clients are saving thousands on ad prices each year. And
we’ll show you how their doing it.
Last week I interviewed special guest Carol Ann Smith on the subject of “How to Save Thousands On Your Newspaper Ads”.
Carol has years of experience working for chiropractors and saving them thousands in advertising prices. In 2010 alone she
helped bring in over 300 new patients from newspaper ads alone for one chiropractic office.
Here are just a few points we discussed:
- How to Strategically Choose and Prepare the Best Ads Run
- How to Negotiate Best Price with Ad Reps
- The Best Placement for Your Ad
- Add Local Condition-Specific Testimonials From Doctor
- And much, much more…
To see the recorded video, go here:
http://ultimateadservice.com/start
Yours for greater success,
Michael Beck, D.C.
December 22, 2011 at 11:38 am
For my clients, I utilize Thrifty Nickel and other shopper publications for advertising. They tend to have a cheaper cost per thousand than paid circulation publications and they also often have total market coverage where the paid paper just goes to subscribers.
January 3, 2012 at 3:52 pm
Hi Dr. Beck,
I am wondering if you still use, or recommend, telemarketing, as part of your marketing efforts. What company, if any, do you wholeheartedly recommend?
Also, I am going to purchase your newspaper ad program in 2012. Which ads pull the best?
Finally, what, in your opinion, is the most successful addition to a practice to add revenue, for example, cold laser, decompression, neuropathy, if you could only start with ONE of these?
Appreciate your feedback a lot!
Dr. Jeff
January 3, 2012 at 7:31 pm
Hi Doc,
Telemarketing is still effective. The problem is finding a good company to work with that will send you qualified new patients. I’m not currently recommending anyone, but if you find someone you like let me know.
Decompression is the best return on investment in my opinion, assuming you don’t spend $100k on a table.