Are you making full use of the internet to bring in new patients?
Years ago, Bill Gates said “Any business not on the internet will not be around in four years.” While Mr. Gate’s quote still stands true today, I would have to add to it by saying “simply being on the internet is not enough”.
Many chiropractors today have a website. And it’s well known that millions of people surf the web every day for chiropractic and other related terms. But even with all these searches, most chiropractors only see 3-5 new patients from their website each month.
I often tell my coaching clients they need much more than just a “brochure”, static type website. What I recommend is that they set up a complete internet marketing system. This includes a website, blog, landing pages, videos, email auto-responders, blog broadcasts, and more. Here are just a few reasons you should consider implementing this type of system for your practice…
1. Once you have your system in place, it brings in patients for you on autopilot! Spend just a few minutes a week to maintain it.
2. Your marketing plan rides the waves of the internet boom. More and more people are using search engines like Google and Yahoo to find information on their health problems. They want to know about their options before spending money or committing to any one doctor.
3. This technology can be used to keep current patients active with you for life. Retention of new patients is a key factor in the growth of your practice. Many of the same strategies you use online to get new patients — like email communication and blog articles — can also be used to keep current patients active. This creates affinity marketing and means patients are less likely to respond to other offers to go somewhere else.
4. Compared to other forms of marketing media (newspapers, TV, Radio), it’s relatively inexpensive to set up and maintain. Would you rather spend $5000 per year on yellow pages or spend a fraction of that to be on the front page of Google?
Are you seeing the potential that using the internet can have for your practice?
Here’s how you can get a Two Part Internet Marketing Lesson for Chiropractors for FREE
I’ve put together a simple six question survey on internet marketing that will only take you a couple of minutes to complete. As a regular reader, you care about the information that’s published here. This is your opportunity to let me know how I can best serve your needs.
As a thank you for filling out the survey, I’m giving away two lessons from ChiroMarketing Academy. These two lessons focus on “How to Set Up Your Internet Marketing Plan” and “Email Marketing that Converts Website Visitors to New Patients”. (Each of these lessons has a written report plus a training “how to” video.)
P.S. This free gift is limited to the first 100 participants.