Does everyone who calls in for an appoint show up? Do you ever wonder how many new patient appointments are being lost on the first phone call?
I frequently get this type of email message…
“Hi Doc. I just ran one of your ads. We got 20 calls and 11 came in for the exam. How can we get better results from the ads?
Unfortunately, this is a huge problem in chiropractic offices (or any health practitioner for that matter!)
The problem here isn’t the ad. After all, it intitiated 20 new patients calls! But to have only 55% of those calling in show up for the first visit is ridiculous.
But you want to know the scary part? This is happening in almost every office around the world.
Your office may not be as bad as the example quoted above, but as you know even one lost new patient is worth thousands of dollars to your clinic.
How many new patients are you missing out on just from bad calls.
Here are a few current numbers on this issue reported in our industry:
- 98% of all new patients call on the phone first to schedule.
- 50% of all lost patients are caused by poor patient handling at the front desk.
- 79% of all advertising is wasted on leads that don’t convert to new patients