Dear Lovely Town Chiropractor,
Our family is new to Lovely Town, we just moved here from a neighboring state. After spending days unpacking and setting up our new home, you can imagine how much I needed to find a chiropractor. Since we are new to the area, I wondered how I would ever find a chiropractor that would live up to my expectations. You see we are a chiropractic family, have been for years. My children love their visits to the chiro and while we will greatly miss the doctor and his friendly staff we moved away from, my hopes are high that we will be able to find a local chiropractor who will keep our family’s health and wellness in check.
I asked my Realtor if she could recommend a chiropractor. She said she didn’t know of any off hand. It concerned me that she didn’t have any suggestions for me, she seemed to have many suggestions for shopping, fitness, banking and local eateries, she even had suggestions for car repair, veterinary services, dentists and pediatricians. I kind of wondered why she didn’t have a list of local chiropractors. I have to admit I was a little apprehensive, she assured me that there were chiropractors in Lovely Town, but she didn’t know any to give references for.
I don’t want to sound pushy, but don’t you think it would be wise to be in good standing with all the real estate agents in your area? I would think this would be one of the first rules of chiropractic marketing; networking with other local businesses so they can recommend you to their clients when asked.
Being that we live in a technology age, I went to my computer to find our new chiropractor. I Googled “Lovely Town Chiropractor” and that’s how I found you. I have to say, I was impressed that you had done your home work when it came to online marketing. You had a Google + page set up, which allowed your patients to give you reviews (that helped tremendously when choosing your office) and I even saw your Google Ad off to the side of the page. Good on you doc! Good on you!
I also want to complement you on your chiropractic website. Looking good! Your phone number was right there on the top of the page so I didn’t have to go looking for it. Your site allowed me to navigate to different pages by conditions. That was great. And I really enjoyed reading the patient testimonials. Also, you made it super easy to find and follow you on all my favorite social media sites like facebook and twitter.
I really loved the “new patient” link in the menu bar, it was great to be able to print off all of the forms needed for my first appointment. And I was able to see if you took my insurance.
One thing I noticed is that area where people can leave their email address so they can receive regular chiropractic newsletters, well that was way down at the bottom of the page. I’m not an expert on websites, but I would think you would want that where it could be seen without scrolling down. You are aware that some people use laptops and tablets and those screens are a lot smaller than the desktop monitors. Just something you might want to be mindful of.
Back to my appointment… I called your office and your staff was so nice, knowledgeable too. They were able to answer all of my questions, I had a lot, but they were very patient with me.
I am one happy camper now that I know I have found a chiropractor close to my new home. I can’t wait to meet you and become one of your favorite patients. And I know I will be because I love to share my great experiences with friends and family, that means referrals for you and great online reviews from me.
Your newest patient
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