Five years ago this month chiropractic marketing officially became my primary source of income. Just four years prior I was a breath away from losing my practice, and now I was selling my practice at a profit and launching a new business.
There is not enough time or space on this blog post to share everything that’s happened in these five short years, but I can tell you that when I started this chiropractic marketing business and this blog we had three children, we now have six and we’ve moved three times. So as you can imagine, it’s been a busy and blessed five years.
If you’ve been reading my blog for a while or listened in on webinars you’ve probably heard my story many times, you might even think you’ve heard it enough.
But understand that I don’t tell it over and over again for my benefit or those who’ve heard it; it is told for those who haven’t heard it.
My background isn’t shared to help promote my business; it’s shared to lay a foundation of understanding and knowledge, and build trust.
Marketing is like that too, there are always those who have not heard about chiropractic and how it can change lives. That is one reason why you should never stop promoting and marketing, not solely for the benefit of bringing in new patients into your practice. I understand, I’ve been there and growing your practice is probably the main reason you should invest money into chiropractic advertising and maintain a continuous stream of marketing campaigns throughout the year. But practice building is only part of why you should be advertising; the other reason is for those who need to know about chiropractic.
You would be surprised to know how many people don’t know about the chiropractic profession and all that it has to offer.
Or maybe they have heard of chiropractic, but what they’ve heard are the opinions of people who have never been to a chiropractor or stories of those who knew someone who went to a chiropractor ages ago and had a bad experience, which may or may not have been true. Which seems so strange when you consider all of the horror stories you hear about the medical profession and lawsuits against pharmaceutical companies, and yet people still see doctors and take prescription drugs without so much as a thought to what the long term effects might be, but I digress.
Chiropractic marketing is more than promoting you and your practice. It’s also education for people who need alternative solutions in their health care.
My story also does more than encourage chiropractors; it provides an understanding and a connection. It creates a trust.
That is the same thing you are doing when you invest your time and money into marketing your practice. When you can make that connection with people they feel comfortable with you and seek to know how you can help them.
Chiropractic marketing also helps build a legacy.
My position has given me an opportunity to meet many chiropractors and hear their stories. It’s amazing to know that many chose the chiropractic profession because of the chiropractic experience they had as a child or teenager. You just never know, the child that comes in to see you today because of your ad the parent saw in the paper, might be a chiropractor someday, and you might be the reason why.
When emails come in telling me that one of my chiropractic ads has helped bring in a multitude of new patients, I am happy for those doctors, and I’m honored that they listened to what I had to say, trusted me and my marketing tools, but I am even more overjoyed for their patients who will be receiving chiropractic care and hopefully sharing their chiropractic experience with their friends and families.
In hindsight, I can say it was a blessing to go through those very hard times in my practice. If I hadn’t struggled, I wouldn’t be where I am today, helping chiropractors achieve success in a profession that I am passionate about. If you don’t know my story, you can read about it here.
Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.~Dale Carnegie