Google has released their attempt at social media. Many internet marketing gurus suspected that with the rise in popularity of sites like Twitter and Facebook, it was just a matter of time before Google launched something of their own.
While I don’t think Google Buzz has huge new patient generating compatibility, it certainly is a place to build valuable “back links” to your website. The more links you have, the higher your SEO ranking will be on Google, which means you’ll come up higher when people search. And of course coming up high on Google certainly means getting more new patients!
To participate in Google buzz, you’ll need to have a Gmail account. And frankly you should already have a gmail account. No free email account is easier to use, filters spam, and delivers the correct email message:
Sidenote on Email Delivery: It’s will known in internet marketing that certain email carriers have a really bad delivery rate. Yahoo, Hotmail, and the worst, AOL all have a terrible delivery rate, which means they either don’t deliver your messages sent out to patients or they wrongly put your messages in the spam folder. I cannot tell you how many times doctors using an AOL email account have become upset with us, thinking we were refusing to reply to their support questions. However, we had sent them numerous emails, but since they an an aol account, it’s pointless to expect they even received those replies. My point is, if you are using these email providers, especially aol, you’re missing a lot of important emails that people are sending out to you.
Now, back to Google Buzz. Check out this short video with summarizes what Buzz is all about:
I’ve also found Dr. Matt Loop’s blog video very helpful as he shows you how to use Google Buzz to get good incoming links for your website. You can watch it here: