Are you using pay per click (PPC) internet marketing to bring in more new patients?
Most search engines have PPC as part of their services. Google has it’s Adwords program, Yahoo has Search Marketing, and MSN has AdCenter. Adwords is the biggest PPC marketing platform because Google controls so much of the online traffic right now.
Some chiropractors are starting to realize that they can get new patients at a low cost using PPC marketing. But the key is knowing what your doing so you don’t end up overspending (or worse — getting a bad “track record” attached to your Google account, increasing your PPC cost forever.) In the video below you’ll see the first section of the “Google Adwords Training Video”.