Ever feel like you are lost in the crowd? Unseen or forgotten?
Easy to do these days. I think it because people are busy, and stressed, stretched and pushed beyond reason. This is only my opinion of course. An opinion based on observations.
By this measure anyone would feel lost. However my point here is when people get busy they push things back, or rearrange schedules so they can get more things done in a day.
For some, the easiest thing to push off the list is a visit to their chiropractor, or worse a visit to any chiropractor to address their symptoms. After all those nagging headaches are probably just caused by stress.
People tell themselves to get more sleep, exercise more, drink more water. All those things are important, but a few things to note: a) those things also get pushed back when a person’s schedule is too full, and b) while sleep, exercise and water are all necessary, more often than not, we know there is another reason for those recurring headaches.
So when I asked if you feel lost in the crowd, it was my attempt to empathize with you guys in my profession.
Ever notice how people will usually share their health issues during a conversation, especially if they know you’re a chiropractor. Sadly they don’t really “know” what you do.
Of course you’re concerned for them and kindly suggest they make an appointment to find the cause of their symptoms. When you do this one of four things usually happen, their eyes glaze over, they find an excuse not to come in (too busy), they smile and say they’ll think about it or they take your card and really make an appointment.
See my point? It’s easy to feel lost or forgotten. Easy to feel invisible, sometimes even avoided.
But it’s okay. This isn’t a post about feeling sorry for myself or my colleagues, and I’m not ranting. Like I said, this a just my way of empathizing with you. And also to help you tap into a over looked market with your chiropractic advertising.
Now I’m not suggesting you carry an ad around with you everywhere you go, but then that might not be a bad idea. Maybe not the actual chiro ad you’ve just ran in the newspaper, but what about an ad the size of a business card?
Before you ask me how to get all of the content from a chiropractic ad onto a business card, need I remind you that a few words can make a huge impact. If anything, a few words can surely entice, stir emotions and peek curiosity. Do you need a call to action? like say an offer? Not necessarily.
The back of your business card is prime real estate for a small chiropractic ad. Plenty of room to give reference to some of the conditions that are treated in your office.
- Migraine Headaches
- Numbness and Tingling (arms, hands, legs & feet)
- Low Back Pain / Sciatica
If you offer products and or supplements in your office, include a one time discount for supplements or offered products, applicable after first visit. By adding a discount or a free sample, your business card suddenly becomes valuable to the recipient, they won’t be so quick to dismiss it either.
Try it, you’ll be surprised how much information you can fit on a 3.5″ x 2″ business card.
I like to call this micro-chiro marketing on the basis that it is targeting a smaller audience, just you and the person you are talking to. And it’s just fun to say.
When you hand them your card, make sure you point out the information on the back and encourage them to use the discount. Encourage them to call and speak with your CA, telling them his or her name, this makes it personal. Tell them that you will be alerting your staff about them calling in to make an appointment for their condition.
This is not high pressure sales, it’s quick and simple way to convert a conversation into a new patient. There is no pressure, but yet you have empowered them with your confidence in them that they will call.
Another benefit to having a small chiropractic ad on your business cards is when you are networking. Typically this involves trading business cards with other professionals in your networking group, having your small yet powerful ad on the back of your card will only expand your reach to others and at a fraction of cost.
Now it won’t be so easy to feel lost in the crowd, pushed back or forgotten because you have a great marketing tool literally at your finger tips. And it won’t cost you big bucks, there is no screening involved, it will only cost you a few minutes and the use of your charming personality.
The only draw back might be tracking ROI, however this can still be done if your staff will notate the patient set their appointment via the business card.