As a business owner one of the first things you probably learned was that you will have to use some type of marketing to bring in new patients.
But what about after they become your patients? Do you still work at keeping them engaged with you and your practice?
One of the most cost effective ways to keep current and inactive patients plugged into your practice and engaged in their healthcare, is to use email marketing.
How effective is your email marketing? Or do you ignore this valuable marketing tool?
If you have a chiropractic website, I’m sure you have a way to capture emails from visitors who find your website, and I’m also sure you have a nice long list of patient emails at your fingertips, but what do you do with this information?
Maybe you don’t utilize email marketing because you think you don’t have any email marketing ideas to put into an email. If so, then I would recommend you look into a chiropractic newsletter service. That would at least take care of reaching out to your contact lists on a monthly basis.
Is it possible you don’t use email marketing because you’ve heard some negative aspects of email marketing?
Apparently others have heard them too, that’s why the infographic posted below from Marketing Tech Blog is so ingenious because it has busted 7 of the top email marketing myths.
Now that you know the truth, you have no more excuses. I hope this pushes you to take your chiropractic marketing to another level.