Do long copy ad really work? I mean do people really read all those words?
Long copy is a rather new, untested marketing technique…right?
A few weeks ago I did a webinar for a chiropractic consulting group. Here’s just a short snippet of that webinar where I answered these questions and more.
(Sorry it’s a bit blurry. Even the best webinar recording software still has some improving to do.)
Chiropractic Marketing, Newspaper ads