Decompression Tables in Liquidation

Axiom Worldwide, LLC, the maker of the DRX and DRX9000 decompression tables appears to be in liquidation.

What does this say about the current decompression market in the United States?

Not much in my opinion. There are too many questions left unanswered to determine what the cause of their bankruptcy was.

Was it caused by the recession, meaning less sales on their part? Was it due to bad management, hubris born of success, or their recent troubles in Canada? Did it have something to do with the FBI raids on their office back in 2007?

We simply do not know.

What I can tell you is that if you own a decompression table, many people will be trying to use this as a marketing ploy to scare you. One company sent out an email to some chiropractors, trying to scare them into “buying” publicity websites so as to drown out the negative publicity for DRX tables on Google. I’m sure others will soon follow, using fear to motivate you to waste money on useless marketing.

So if you own a DRX table (or any kind of decompression table), what are you supposed to do in light of all this negative news?

As far as marketing your practices goes (which is my specialty, not law), I’m recommending my clients focus on growing their practices and getting more new patients. Decompression offices are still overflowing with new patients, as the need for such treatment has not dropped off and likely will not as the population ages.

Here’s one thing I would NOT do if I was your shoes…

I wouldn’t be using old outdated advertising that talks about “NASA claims”, “FDA Approved” or even mentions the name DRX or DRX9000. You see, that’s the problem with promoting the name of a piece of equipment instead of your practice. If the name of the equipment gets a bad rap, you’re up a creek without a paddle. But if you market your practice as designed to help people who are suffering with herniated discs, sciatica, etc., and a company goes bankrupt or gets bad publicity, it doesn’t affect you.

When I first started looking at decompression tables, I was told the DRX table was the only “true spinal decompression table”. That they would be patenting the term “spinal decompression” soon and no one else could use it. One prominent marketer (at the time) even had ads written for his clients. I personally would not be making this claim any more either, as it is likely not going to go over well with the current news about DRX tables.

Keep marketing the results of your table in an ethical and professional way. This is why testimonials are so important. You’ve seen patients get better. You’ve seen them get well, preventing back surgery or a lifetime of dangerous medications. So you know decompression works. The problem is not if it works or not, but how we market it. Do we make hyped up claims or simply use educational advertising with condition-centered copy?

Decompression is about results for the patients…not about any specific table.

Over the past few years I’ve proven educational ads focused on patient results provides the best results. This is why I write non-hyped up ads. NASA and walking on the moon has nothing to do with decompression tables, and it never has, therefore I don’t put those claims in my ads.

In the end, I’m sure all of this will blow over and be a thing of the past. But what about your practice? Will your practice be thriving or barely surviving at that time?

If you are thinking about getting a decompression table, but have not yet, I urge you to read my previous article on this entitled “Decompression Marketing Solutions“.

Similar Posts:

7 Comments

  1. Micah at

    Dr. Beck,

    I couldn’t agree with you more. Great info. and thanks for posting!

  2. Rob Alpert at

    Hey Doc,

    Are you aware of the new testimonial laws? The laws that state what can be said, what claims can be made etc.

    Best

    Rob Alpert

  3. drbeck at

    Dr. Rob, what state are you referring to?

  4. Jack Adrian at

    Truth of the matter is, you get paid the same amount whether your table is a new $100,000 DRX or a used $4,000 Triton. Me, I’d rather take the difference and put it into marketing rather than handing it to an absurdedly overpriced table manufacturer whom many say has a somewhat shady existence to begin with.

    True, the DRX has a few more bells, whistles, blacklights and I believe even a stereo system – if you want you can even buy luxury Walnut wall-to-wall real wood paneling like one hypester recommended a few years back, but most patients will trade this away in the blink of an eye just to get results that any decompression table operated properly will provide.

    I saw this coming years ago – it’s pretty hard to make a payment on a $100,000 DRX when the guy down the street is using his trusted Triton with payments under $100.00 a month.

    Checking Ebay prices, DRX’s have depreciated 10 times faster than the economy did in 2007. In fact, that happened long before the economic crash. I know of one $100,000 DRX that sold at Auction for $7,000 four years ago. They even had trouble getting that.

    DRX going under is long overdue and only news to the practioners using it. Anyone else could care less. It isn’t even on the patient’s radar of current events.

  5. I didn’t personally have experience with Axiom but I remember the NASA claims and the pamphlets. Ethical marketing didn’t seem to be their strong suit. You’re right, decompression is about the patients, not the table. I feel certain tables are better than others but none are worth 1ook.

    Good post Beck 🙂

  6. Hey Dr. Beck,

    Really like your philosophy of focusing on the results. Consumers today are really smart and they can smell crap from a mile away. Real stories from real people make a huge difference when it comes to Branding and Promotions.

    Keep up the great work doc…

  7. Terrance Cooper at

    Right on Doc, I have a Triton table and we are kept busy every day. We have had people who were due for surgery and we used the Decompression table with 100% success. These things we tell the public and advertise our results on the Radio. How can they come in to see you if they don’t know what others have experienced. We have an hour radio sh0w every two weeks. Our patients call in and tell how they have been helped by our office. We get 95% of all our patients from the Radio Show. I will be moving shortly and I am going to use your New Paper advertising on Spinal Decompression. I am looking forward to seeing what results I will have. Thanks Doc C

Comments are closed.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.