Comments for Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads http://dcpracticetools.com by Michael Beck, DC Wed, 16 May 2012 05:25:32 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on What is Wrong With This Ad? by Barbara http://dcpracticetools.com/what-is-wrong-with-this-ad/comment-page-1/#comment-3722 Barbara Wed, 16 May 2012 05:25:32 +0000 http://dcpracticetools.com/?p=2381#comment-3722 Forgot one more obvious thing...He had a box saying "if you read nothing else" which encourages the reader NOT to read the rest of the copy, which is critical... Forgot one more obvious thing…He had a box saying “if you read nothing else” which encourages the reader NOT to read the rest of the copy, which is critical…

]]> Comment on What is Wrong With This Ad? by Steve Pitcairn http://dcpracticetools.com/what-is-wrong-with-this-ad/comment-page-1/#comment-3721 Steve Pitcairn Wed, 16 May 2012 02:57:39 +0000 http://dcpracticetools.com/?p=2381#comment-3721 Unless it is blurred, where is the name and contact information for the DC's office? Unless it is blurred, where is the name and contact information for the DC’s office?

]]> Comment on What is Wrong With This Ad? by Emil http://dcpracticetools.com/what-is-wrong-with-this-ad/comment-page-1/#comment-3720 Emil Wed, 16 May 2012 02:40:43 +0000 http://dcpracticetools.com/?p=2381#comment-3720 This ad is in the WRONG publication. Gentlemans club?, alcohol sold on the other page? That's just silly. This ad is in the WRONG publication. Gentlemans club?, alcohol sold on the other page? That’s just silly.

]]> Comment on What is Wrong With This Ad? by Barbara http://dcpracticetools.com/what-is-wrong-with-this-ad/comment-page-1/#comment-3718 Barbara Wed, 16 May 2012 01:03:46 +0000 http://dcpracticetools.com/?p=2381#comment-3718 Not sure about the headline - I don't want to read about a clinical study, I want to read about a solution. The photo is potentially too static - the guy is sitting - and not inclusive of target market (women) and of course placement and possibly type of publication (although we don't actually know what it is). Not sure about the headline – I don’t want to read about a clinical study, I want to read about a solution. The photo is potentially too static – the guy is sitting – and not inclusive of target market (women) and of course placement and possibly type of publication (although we don’t actually know what it is).

]]> Comment on What is Wrong With This Ad? by Chad http://dcpracticetools.com/what-is-wrong-with-this-ad/comment-page-1/#comment-3717 Chad Wed, 16 May 2012 00:13:40 +0000 http://dcpracticetools.com/?p=2381#comment-3717 I am going to guess placement. Target ad should be in the top right corner. I am going to guess placement. Target ad should be in the top right corner.

]]> Comment on What is Wrong With This Ad? by michelle http://dcpracticetools.com/what-is-wrong-with-this-ad/comment-page-1/#comment-3716 michelle Tue, 15 May 2012 23:49:27 +0000 http://dcpracticetools.com/?p=2381#comment-3716 Looks like the problem is ad placement - below the gentleman's club - that ad would definitely make people want to turn the page so it wouldn't look like they are looking at the club ad. I'm not sure how you would make sure that doesn't happen though? Michelle Looks like the problem is ad placement – below the gentleman’s club – that ad would definitely make people want to turn the page so it wouldn’t look like they are looking at the club ad. I’m not sure how you would make sure that doesn’t happen though? Michelle

]]> Comment on What is Wrong With This Ad? by Joseph Doughty, DC http://dcpracticetools.com/what-is-wrong-with-this-ad/comment-page-1/#comment-3715 Joseph Doughty, DC Tue, 15 May 2012 23:12:16 +0000 http://dcpracticetools.com/?p=2381#comment-3715 I would consider a different picture. Someone happy and smiling does not match the same emotional response as neuropathy sufferers. The placement of the ad under the gentlemen's club might not be so good, but unless the doctor requested or paid more money he might not have control over ad placement. Definitely do not run the ad next to the same advertiser. There is no question in the headline. I'd make the headline an attention grabbing question. I would consider a different picture. Someone happy and smiling does not match the same emotional response as neuropathy sufferers.
The placement of the ad under the gentlemen’s club might not be so good, but unless the doctor requested or paid more money he might not have control over ad placement. Definitely do not run the ad next to the same advertiser.
There is no question in the headline. I’d make the headline an attention grabbing question.

]]> Comment on What is Wrong With This Ad? by Lawton Howell http://dcpracticetools.com/what-is-wrong-with-this-ad/comment-page-1/#comment-3714 Lawton Howell Tue, 15 May 2012 22:58:27 +0000 http://dcpracticetools.com/?p=2381#comment-3714 Michael, we too get feedback like this from time to time. And, when they say an ad didn't work, it is not because of ROI, which often proves to be a great investment, but the equate quantity to quality of leads/patients. Other issues: 1. Ad placement 2. Image Gender 3. Layout/Design 4. Branding Of course, since the copy is blurred, unable to identify any issues with copy and how it may have impacted response. Michael, we too get feedback like this from time to time. And, when they say an ad didn’t work, it is not because of ROI, which often proves to be a great investment, but the equate quantity to quality of leads/patients.

Other issues:

1. Ad placement
2. Image Gender
3. Layout/Design
4. Branding

Of course, since the copy is blurred, unable to identify any issues with copy and how it may have impacted response.

]]> Comment on More Tools by LiveWell http://dcpracticetools.com/other-products/comment-page-1/#comment-3464 LiveWell Fri, 20 Apr 2012 01:48:30 +0000 http://dcpracticetools.com/?page_id=878#comment-3464 Always great to have new ideas and hear what is working for others! Always great to have new ideas and hear what is working for others!

]]> Comment on Do You Have These 3 Fears of MD Referrals? by Michael LoGiudice DC http://dcpracticetools.com/do-you-have-these-3-fears-of-md-referrals/comment-page-1/#comment-3054 Michael LoGiudice DC Wed, 21 Mar 2012 04:23:12 +0000 http://dcpracticetools.com/?p=2235#comment-3054 I love your blog content, lots of good content. I've been wrestling with why I haven't purchased your ads yet...some days its money, some day its doubt...I guess it is just fear. I do lots of advertising that I write and don't track the ROI. I actually think my advertising sucks. I want to really purchase your advertising package...include me in your next special. ML I love your blog content, lots of good content. I’ve been wrestling with why I haven’t purchased your ads yet…some days its money, some day its doubt…I guess it is just fear. I do lots of advertising that I write and don’t track the ROI. I actually think my advertising sucks. I want to really purchase your advertising package…include me in your next special. ML

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