Some people say print newspapers are dead. And maybe a couple in the U.S. are dead or have been bought out by another company.
This means newspaper ads will no longer work for you, right?
Not from what I’ve been hearing. Chiropractic newspaper ads are still working well. In fact, certain conditions like neuropathy, herniated discs, sciatica, and numbness seem to be pulling better than they ever have before.
Could this be due to the population aging? More toxins being in our food and environment? I’m not sure what the cause is, but I can tell you that focusing your marketing on very specific health problems is working better than ever.
In fact, neuropathy is so big I’ll be holding a webinar in a few weeks to show you how to market to these patients. And I’ll have a guest doctor joining us to teach how he’s getting neuropathy patients well.
So back to newspaper ads, do they work?
Well here’s two doctors that recently sent me their success stories with the Ultimate Chiropractic Ads…
“Wow! My practice is recovering and so is our cash flow. “
I have been blessed with a large and successful practice… but after 14 years something started to happen… Maybe it was the economy or maybe it was my focus. Life does get busy.
Bottom line: My practice had dropped by 20 to 30% from September of 2008 to July of 2009. It was pretty ugly. In August of 2009 I discovered Dr. Beck’s Chiropractic Ad’s and I took a chance.
Wow! My first Neuropathy Ad brought in 12 new patients… about $5,000 and only cost $700 to run. My practice is recovering and so is our cash flow. Not only are the Ads great, I have started using his family and friends gift certificates and his home health recommendations booklet. It’s great stuff.
-Julian Chipley, DC
“If I had his program 10 years ago, you wouldn’t be reading this,
I`d be fishing off my tropical island someplace!“
Years ago I had a practice which treated 150 patients daily for close to ten years. I eventually went to the DC/MD model when my body wore out and my marketing efforts declined since I was unique in our community regarding interdisciplinary practice. Spiraling overhead eventually led me to return to solo practice, but the marketing that was successful in the past no longer produced consistent results, and ROI was low.
I liked everything I heard and read pertaining to Dr Beck`s program. I related to hid experiences, and the straight froward approach resonated with me.Unfortunately a lot of the marketing and consulting services available in our profession today use antiquated approaches that simply don`t work like they once did. Long winded scripting, 2-3 day reports, and high cost either out of pocket or with hefty percentages of practice increase are the norm. We all know that getting qualified new patients in our doors remains THE most important aspect of a successful practice. The initial ad I ran was neuropathy. I`d written ads myself on the condition in the past and experienced modest success from them.
With Dr Beck`s ad I had 21 NPs and many of them have since referred other patients to us. The ROI thus far exceeds 20-1, and the tab is still running. The difference in my opinion is his copy-writing skill. I`m actually a pretty good writer, but there`s a science to ad copy that I admittedly know nothing about. If I had his program 10 years ago, you wouldn’t be reading this, I`d be fishing off my tropical island someplace!
– Dr Ren Halverson
Don’t wait until everything slows down during the holidays. Pick up your ads now and get started next week with more new patients.