Chiropractic Marketing and the Cash Practice

Cash practices have been around for a long time in chiropractic. For the first few decades of our profession, all chiropractors ran a cash-only practice as there was little to no health insurance in those days. And even if there was, it sure wasn’t going to pay for chiropractic.

I previously wrote on the pros and cons of a cash practice here. In that article, I mentioned that I’m seeing more chiropractic (and even medical) doctors consider going to a cash practice. Many give the current health care environment as the reason why.

Here are just three pieces of news I’ve come across lately regarding the state of affairs in chiropractic.

#1. In Texas, the Medical Association is fighting (and currently winning)
a battle to keep chiropractors from diagnosing.

#2. On the east coast, insurance giant Kaiser Permanente has declared
they will no longer pay for cervical adjustments.

#3. Obama’s healthcare plan will be fully implemented by 2014. No one
knows for sure what it will do to chiropractors, but chances are it
will not be good.

One of my goals is to provide the information you need and want to
help you thrive in the midst of upcoming challenges.

To do this, I need your help.

I’ve put together a simple 10 question survey that will only take
you a couple of minutes to complete. This is your opportunity to let
me know what you think about this mess.

http://www.surveymonkey.com/s/7YJ5FMV

Whether you’re for a cash practice or against it, let me know by
answering these short questions. And as a thank you for filling out
the survey, I’m going to give you a free bonus: “The Coming Crisis in
Chiropractic and How to Beat It in 2011: A Blueprint for Success”,
which includes the 3 most effective marketing strategies, the 3
advertising strategies you should stop doing now, and the big secret
that cash-practice gurus never, ever tell their clients.

After completing the survey, leave your email, and as soon as I get
the blueprint done I’ll send it to you.

Click this link to take the survey:

http://www.surveymonkey.com/s/7YJ5FMV

Yours for greater success,
Michael Beck, D.C.

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One Comment

  1. Great tips to make my job easier and let me do what I like to do best – treat my patients. I consider it a privilege to go to work every day and teach patients how to live well and feel good.

Comments are closed.

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.