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	<title>Comments on: Chiropractic Marketing And How Patients Think</title>
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	<description>Chiropractic Marketing Strategies by Michael Beck, DC</description>
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		<title>By: Michael Melton</title>
		<link>http://dcpracticetools.com/chiropractic-marketing-and-how-patients-think/comment-page-1/#comment-26</link>
		<dc:creator>Michael Melton</dc:creator>
		<pubDate>Sat, 09 Aug 2008 17:31:43 +0000</pubDate>
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		<description>Very good posting. All marketing should be about how to help the customer with his or her problem. It&#039;s easy to focus on the features or jargon of what we do, but the patient doesn&#039;t care about any of that. They don&#039;t care about modalities or the cool new gadget you purchased.

They only want to know: How can you help ME?</description>
		<content:encoded><![CDATA[<p>Very good posting. All marketing should be about how to help the customer with his or her problem. It&#8217;s easy to focus on the features or jargon of what we do, but the patient doesn&#8217;t care about any of that. They don&#8217;t care about modalities or the cool new gadget you purchased.</p>
<p>They only want to know: How can you help ME?</p>
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