In my last post, I showed you how to perform chiropractic marketing research on the web for your offline marketing. I mentioned how I had used the research to write a new newspaper ad.
How did the ad do?
In less than 60 days, it has brought in a 1000% Return on Investment. To be more specific, I spent $700 to run a half page ad in my local paper. As of today, I have already received $7000 in collections directly from this ad.
Now you might be saying, “That’s not that much!”.
Well, lets dig deeper. A few of these patients have insurance, so in the next 30-60 days I will collect another $2000-3000 dollars.
And I have already received 2 more new patients that are referrals from the original group of new patients that came in.
So when it’s all said and done, I expect this one ad, ran one day, will generate over $15,000. Maybe you can do better, but I know it’s been years since I could spend $700 on a newspaper ad and make $15k back.
The only time an ad even came close was first time I ran a killer ad, back when I first opened my practice. Before everyone else was running them all over town 🙁
So why did the ad work so well?
1. The headline spoke to the ideal patients that were suffering from the 3 things listed in the headline (sciatica, back pain, and herniated discs)
2. The picture I used had a special caption under it (which is read almost as often as the headline). And the caption spoke directly to the ideal patient