1000% ROI on Sciatica Ad

In my last post, I showed you how to perform chiropractic marketing research on the web for your offline marketing. I mentioned how I had used the research to write a new newspaper ad.

How did the ad do?

In less than 60 days, it has brought in a 1000% Return on Investment. To be more specific, I spent $700 to run a half page ad in my local paper. As of today, I have already received $7000 in collections directly from this ad.

Now you might be saying, “That’s not that much!”.

Well, lets dig deeper. A few of these patients have insurance, so in the next 30-60 days I will collect another $2000-3000 dollars.

And I have already received 2 more new patients that are referrals from the original group of new patients that came in.

So when it’s all said and done, I expect this one ad, ran one day, will generate over $15,000. Maybe you can do better, but I know it’s been years since I could spend $700 on a newspaper ad and make $15k back.

The only time an ad even came close was first time I ran a killer ad, back when I first opened my practice. Before everyone else was running them all over town 🙁

So why did the ad work so well?

Two reasons:

1. The headline spoke to the ideal patients that were suffering from the 3 things listed in the headline (sciatica, back pain, and herniated discs)

2. The picture I used had a special caption under it (which is read almost as often as the headline). And the caption spoke directly to the ideal patient

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2008-05-31T21:58:40+00:00Categories: Newspaper ads|Tags: |Comments Off on 1000% ROI on Sciatica Ad

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.