Have you ever picked up a chiropractic journal or magazine, and looked at what the consultants/coaches in our profession are selling and teaching?
I recently received a journal and noticed the following terms being used…
You may remember that famous commercial on TV years ago. The one where the old lady would get the hamburger, look at it kind of funny, and say “Where’s the beef?”
That’s what I wonder about many of these coaching programs. Where’s the beef? Where are the tools and solutions that answer the major problems of growing your practice?
The #1 problem in the chiropractic profession is getting quality new patients. This isn’t a theory, but a fact — lack of marketing tools and strategies keeps more practices from growing than any other factor.
Yet, you’ll be hard pressed to find a single article in a journal or magazine even mentioning this topic. (I’m not opposed to coaching by the way, with the right kind of coach it can be very effective in growing your practice. But I get sick and tired of the half-truths and hyperbole that is preached by most chiropractic coaches!)
Why do consultants have to go to great lengths to teach on the small things in your practice, yet fail to give you considerable strategies and tools to bring in new patients?
I fell victim to this many times in my first 2 years of practice. Hours and hours spent training on a script, report of findings, or specific procedure — only to wonder when the new patients were going to magically appear.
Granted, I should have known something was up when these coaches kept introducing unique terms they had come up with. Even though I was an adult and had been in chiropractic awhile, I never quite understood what or how these terms related to growing a chiropractic practice.
That is why I created this blog. To give chiropractors free information on marketing and advertising their practices. And since the popularity of this site has grown over the past few months, I’ve had more than one chiropractic consultant express their “dissatisfaction” with me giving away this valuable teaching.
This is also why I created The Ultimate Chiropractic Ads. Chiropractors need tools that work in their office…tools they can implement and see results from right away — not next month or next year!
Will you join with me in 2009 and help our profession flourish? Will you focus with me on those things that really matter?
Let’s throw out those fancy terms that aren’t really important in growing a practice. Let’s get right down to the truth of the matter.
Here’s where you’ll find 90% of my blog focus this year…
#1. New patient marketing. I’m going to give you more tools and strategies, free downloads and forms, more information than any consultant will give away.
#2. New patient conversion. Once the new patient is in the office, now we need to convert them to care so they can pay, stay and refer.
#3. Retention. There are many non-forceful strategies that you can use to keep, reactivate, and build relationships with your current patients. (Some consultants teach that you must “force” or “scare” a patient to stay under care. I believe this is unethical.)
If you want to learn how to improve the above three things in your practice, then this is the place to be.
On the other hand, if you’d rather read about unbelievable hype like “How to build a huge, humongous, oversized high volume practice that collects case fees the size of Warren Buffet’s Retirement Fund!!!” , then you know where to find that type of teaching.