Chiropractic Marketing | Chiropractic Advertising | Chiropractic Ads

(This post is part two of a two part series. To see the first 3 strategies, click here.)

#4. Use Good Telemarketing

Many chiropractors think telemarketing is some kind of sleazy type of marketing that only ambulance chasers would do. Unfortunately if you think this way, you could be missing out on a great method of getting new patients.

Using telemarketing services with a reputable company is such an easy way to get new patients.
One thing to realize with telemarketing is that the conversions are probably going to be lower than new patients from the other strategies I mention.

The lower conversions can lead some chiropractors to believe telemarketing patients are not worth the trouble and too much work on the doctor and staff. But it’s really return on investment that you should look at.

I ran telemarketing campaigns for almost 6 years straight and always made a considerable return on my investment. One client of mine is getting 10-15 new patients A WEEK from telemarketing, and converting a 50% of them to care.

#5. Use Effective Direct Mail

Direct mail is one of the oldest forms of marketing. Even with the rise of internet, radio and TV direct mail marketing still grows each year.

There are many different forms of direct mail — postcards, letters, magalogs, magazines, tear sheets — but postcards and letters are the most often used by chiropractors.

If your marketing budget is tight, you should start with postcards then move into letters at a later point. It’s also important to note that you should not start direct mail until you have other less risky marketing strategies in place — namely newspaper ads and internet marketing. This is because direct mail requires more patience and testing to be profitable. But don’t let this deter you, because when used properly, direct mail can be very profitable.

When it comes to postcards, you can choose between the small regular size, a half page size and an oversized postcard. Most direct mail testing shows that the bigger the postcard, the better the response. Of course much of the response will come from the words, or the “copy”, on the postcard.

The list you buy is going to determine about 50% of the response you get from direct mail. Make sure that you find a decent list broker so you’re getting good addresses.

#6. Use PPC Marketing And Social Media To Get New Patients

PPC stands for “pay per click marketing”, and you should be using it to bring new patients into your practice. The three big PPC companies currently are Google, Yahoo, and MSN. When someone searches on Google for the term “chiropractor” your ad would show up. If the person clicks on your ad, they go to the website you designate and you get charged a small fee.

The best thing about PPC is that you only get charged for people who click on your ad. You aren’t getting charged for everyone to see your ad, just for those who click on it. Also, you can customize and tweak the ads, so that you’re only getting certain types of patients. For example, you might want to set up a PPC campaign just for spinal decompression and focus on speaking to that patient about his disc problems. (For more info on setting up a PPC account, see my previous post here.)

Another great tool to get people to your website — and then call you to schedule an appoint –  is by using social media. Social media is a catch phrase for all the popular websites like Facebook, Twitter, MySpace, and many of the blogs out there. To use this method, you basically create accounts on these sites and link them back to your website. If you’d like to learn more about this method, I recommend you grab Dr. Loop’s course here.

#7. Do The Report of Findings Right

You may be wondering why I would mention the ROF in an article about marketing. I do this because how you handle the report with a patient will likely decide if they will refer their friends or family in.

Over the years, I’ve seen a lot of mistakes in this part of a chiropractor’s office.

You want to give the patient a short, no-fluff report with certainty. Some chiropractic coaches will tell you to give a long winded speech here to hard sell the patient on care. If the patient really wants help with their problem, and you have some objective findings to show them, you won’t need to hard sell them on care.

A report should not take longer than 10 minutes. Tell them what you found. Tell them if you can fix it and a BRIEF summary of how you’ll do that. Layout their care plan and explain why it takes time. Go over the cost (this is best if your staff does the financial part). If insurance is involved, have that prepared and covered by your staff at this time.

Have a simple, easy to follow payment plan for your patients. At least 2 options of payment, 3 at most. Remember, very simple. I have seen so many complex systems that almost force the patient to “go home and think about it.”

Also, you’ll want to begin mentioning how your office sees families (if you do). If done in a non-forceful way, it’s likely the patient will begin to ask questions about their spouse or children. This is a great opportunity to educate them on sending a referral in.

Google can send you very qualified prospects if you pay them a small fee to do it. They call it Google Adwords, but I call it the greatest marketing idea of the decade. Where else do you only pay if someone clicks on your ad and goes to your website? That’s right. You only pay google if someone actually goes to your website.

Chiropractic Marketing on Google: How to Get Started

To setup a campaign, go to www.adwords.google.com. When asked between a starter and standard edition, choose standard. After choosing your language, you will be asked to choose how you will target customers by location. This is very important. Be sure to choose the “customized” selection. This allows you to select a radius around your practice that your ads will show up on. This ensures someone from 500 miles away isn’t clicking your ad and running up your bill with Google. You can decide how far to go from your practice, but I recommend 15-30 mile radius depending on if you practice in the city or a small town.

You’ll then be asked to setup your first ad. You only get 25-35 characters for four lines of text, two of which are your headline and website address. Here’s the proven formula for your ads:

• First line should contain your keyword in a headline type phrase

• Second line should be a benefit you offer, for example “Get Rid Of Migraines”

• Line three should describe a feature offer, like “Without Drugs Or Surgery”

• Line four is your URL, with each word capitalized and using a keyword in your landing page address if possible

The next step is choosing your keywords. These are the words that your ad will show for when people type them into the search engine. For now just choose the keyword “chiropractor yourtown” (replace yourtown with your actually town you practice in, like “chiropractor Dallas, TX). We’ll cover more on keywords later.

Choose your daily budget. Be sure to set a daily budget that you are comfortable with, like $10-20 per day for now. Once your daily budget is reached, your ad stops running. If set to low, your ad might stop running in the most important part of the day.

In the last step, you will be asked to set your maximum cost-per-click. This is the most you will bid on your keywords. This will apply to all the keywords you chose earlier. I can’t tell you exactly what to bid on your keywords, as it will be different depending on where you practice and the keywords you choose. But I will show you how to determine what you should bid and how to get lower bids

Now your campaign is ready to go.

What keywords should you use?

Start with the keywords “chiropractic” and “chiropractor” for now. Keyword selection is so important, we’ll be going into detail about it in next week’s lesson.

Keyword Matching

One thing about keywords that may interest you is the different types of matching you can use with Adwords. The three types of keyword matching are broad, phrase and exact. You should also use negative matching to exclude those search terms that don’t apply to your Adwords campaign. Here is how Google describes their keyword matching…
• Broader matching options tend to give you more impressions but accrue higher costs. Therefore, include other matching options (like phrase- or exact-match) along with broad-matched keywords in an ad group.
• Broad-matched keywords should be at least two-word phrases (gourmet coffee or organic coffee beans).
• Narrower matching options tend to give you fewer clicks and lower your costs. It’s still important to use descriptive words for these matching options.
• Negative keywords work well in most cases when you know a term doesn’t apply to your business. (”free”, “medications”,etc.)
To use broad matching, you simply enter in the term by itself. Let’s use the word chiropractic for example. Here’s how the broad, phrase and exact match would work for the search term chiropractic

Broad match = chiropractic (any search typing which includes chiropractic will show your ad, including searches like chiropractic marketing, chiropractic tables, etc)

Phrase Match = “chiropractic Dallas, TX” (Enter this with quotes around it into your Adwords account. Any search that includes this phrase exactly will show your ad, including for example “chiropractic Dallas, TX clinics”, “advanced chiropractic Dallas, TX”, etc

Exact Match = [chiropractic Dallas, TX] (This match is entered into your Adwords account with brackets around it. This means for your ad to show up, someone will have to type this phrase in exactly like you input it, so your ad will only show for the search chiropractic Dallas, TX.)

Which of the above match types should you use? All of them have their place. If you have a lot of competition for Adwords bid prices in your area, then the phrase and exact matches will allow you to beat out your competition and you will pay less for bids on keywords.

Negative keywords = a word with a negative sign in the front of it, like “–tables”, without the quotes. When combined with the above broad and phrase match this will prevent your ad showing when someone types in “chiropractic tables”.

Here’s a list of important negative keywords to use in your account for the keywords chiropractic.

-tables
-table
-marketing
-college
-websites
-seminars
-colleges
-schools
-seminar
-fraud

Do you see what those above have in common? They would be search terms that chiropractors themselves would be searching for, not patients. If you did not have these negative keywords in your account, your ad would pop up when a chiropractor searched for “chiropractic tables” in your area, and he might click your ad to see what you are up to. This wastes your money (since you are charged per click) and reveals your marketing to the guy down the street. Be sure to watch this week’s video to get more clarity on negative keywords.

Google’s Quality Score

When you mouse over the spyglass icon next to your keywords in your Adwords account, you will notice a quality score. Google has three levels of quality score — Ok, Poor and Great. The better your quality score is, the less you will pay per click. The worse your quality score, the more you will pay for keyword bid prices. Have a low quality score for too long, combined with a low CTR and you will be “slapped” by Google with ridiculously high bid prices (like 10X your current bid prices).

Google won’t tell you exactly how to improve your score, but they do reveal a few keys to help you. The score is based on your keyword relevance, your landing page relevance, and your landing page load time. Therefore, here is a checklist you can use to raise your quality score, thereby lowering your bid prices.

- Make sure your keyword is in your ad headline
- Use ad groups in your account (explained below)
- Use your keyword in your headline on your landing page
-Make sure your landing page or main website loads fast
- Use items on your landing page that makes the visitor stay longer (video, audio, etc)
- Make sure your landing page has a privacy policy link on it
- Put a link on your landing page that links to another website with a lot of content (your blog!)

How To Use Ad Groups

Ad groups are different groupings of keywords in your account. Ad groups are primarily setup for two reasons. First they allow you to use different ads to target different keywords. Also, they allow you to get a better quality score for your keywords.

Using the above “Top 10” keywords, you should group the “back pain” keywords together in an ad group. Then put the terms “chiropractic” and “chiropractor” in a separate ad group.

This concept is much easier to explain on the video, where I’ll show you how easy it is to create and manage ad groups in your campaign.

Other PPC Search Engines

Once you have mastered using Google Adwords for your practice marketing, you should branch out into Yahoo and MSN. To setup your accounts there, you should visit the following websites…

https://adcenter.microsoft.com/

These PPC search engines are not as advanced Google, therefore it’s important to note a few differences in the campaign setup. For Yahoo and MSN, I do not recommend using ad groups or keyword matching. Because traffic is so much smaller it’s not worth wasting your time with these settings. Just start with 1-2 ads, and throw all your keywords into one ad group. Since quality score isn’t as important here, and bid prices are lower, this won’t hurt you at all.

(The above article is part of a ChiroMarketing Academy lesson. To see the 25 minute training video, where you can look over my shoulder see exactly how I set it up, and sign up at www.chiromarketingacademy.com.)

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Each year, over 41 million people in the United States move into a new home. This will mean a complete change in where they buy products and services from.

Many of these new homeowners will want to continue their chiropractic care after moving. Some will have injured themselves doing all that heavy lifting. Others may decide it’s finally time to do something about their health. Whatever the reason, many of these new movers are going to need your chiropractic services.

A New Mover Letter

What better time to send out letter introducing yourself as the premier chiropractor in town? Think about it. Most new residents to a city or town will use the service providers they come into contact with first. Because many chiropractors fail to market their practice properly, these new movers are are going to use the internet to look one up.

Why leave it to chance whether they find you or not?

I recommend getting a quality list of new homeowners and mailing them a specific marketing letter. The letter should welcome them to the community, introduce who you are, mention your practice and how you help, plus give them a special “New Mover offer” to come in. I’ve even given away a free product just for the new resident stopping by to meet us. Why? Because if they actually do come by, they’re likely interested in “checking us out”. So why not give a gift to welcome then to the neighborhood.Who are they doing to think about when it’s time to see the chiropractor?

Other than the letter, you’re going to need a quality list of new movers to your area. Preferably from a low cost source that can give you names and addresses each month as people move in. I’ve used companies in the past where half my letters came back as undeliverable. But recently I’ve come across a company with exceptional service.

You can learn more about them at Movertrends.com. You’ll find their website very easy to use. I especially like how easy it is to drill down and pick the county or by zip code. (As a reader of this blog, you can use my discount code to get 33% off any order at MoverTrends.com. All you have to do is click through the link below.)

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How many addresses should you start with? The answer will depend on your monthly budget for marketing. But I recommend at least 500-1000 names to start with. At the low price and with the above mentioned discount code, the addresses are only around 20 cents per name. So you may want to even go back and grab the last 3 months of movers as many of them are still looking for a chiropractor.

How to Get My New Homeowner Marketing Letter.

Are you concerned about what kind of letter to send out? Writing a marketing letter is not your favorite thing to do between seeing patients?

No worries. I’ll give you a copy of my letter for free. All you need to do is forward your email receipt from your Mover Trends order to our email: support at dcpracticetools.com (with the @ sign instead of the “at”). My staff will then send you (via email) my new homeowner letter in MS Word format, so you can edit as needed. Then, just have your CA print the letters, stuff them and stamp the envelopes.

Of course you could choose to send a postcard instead to save a few pennies. But I’ve found a letter to be more personal and get a better return on my money. These new movers already get a ton of postcards in the mail. Your postcard is likely to end up in the same places as the rest…in the trash can.

How many new patients can you expect from this type of campaign each month?

Depending on how many people move into your area each month, and what your budget is, you could get anywhere from 1-10 new patients a month. Not bad for something simple and inexpensive like mailing a new mover letter.

Grab the list of new movers to your zip code by visiting…

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Coaching clients and blog subscribers are always asking me where they can find certain marketing tools and services. Here’s a list of 5 products/services I recommend you check out and use to grow your practice.

The Chiropractic Dashboard
The Dashboard does quite a bit for chiropractors. It’s a proprietary system that educates patients on why they should come in to see you and does so over time. For example, when a person searches for “fibromyalgia” on the web and finds your dashboard website, they will be shown a video about how you can help with fibromyalgia. They also be asked to leave their name and email for followup. Then the dashboard will send out pre-written emails from the doctor educating the prospect and giving them a special offer to come in for an exam.

Social Marketing
By now, everyone has heard of social marketing sites like MySpace, Facebook, LinkedIn, Youtube, and Twitter. Millions of people use these sites every day to connect to others on the internet. But did you know you could use them to bring in more new patients to your practice? In this course, Matthew Loop reveals how he mastered social marketing to add a consistent flow of new patients every month. I’ve known Dr. Loop for almost a year now, and I have to say he stays on the cutting edge of internet marketing.

Dinner Workshop DVDs
If you’re not familiar with a dinner workshop, it’s basically a short talk or “lay lecture” held outside your office for your patients and their guest. When I first heard about dinner workshops, my first thought was that #1.) it was going to be too much work and #2.) you would have to drag your patients to come. But after getting Chris Burfield’s “The Dinner Workshop” DVD course, both of these concerns were put to rest because he included the steps and tools to make it easy. I’ve known Chris for many years, and he knows how to build a successful practice. He’s definitely created an easy step-by-step instruction on how to do do dinner workshops with all the flyers, forms, scripts, and a DVD showing you how to promote it in your office.

Instrument Adjusting Profits
Did you know using an adjusting instrument in your practice is a huge marketing opportunity? The Instrument Adjusting Profits course will show you how to make use this opportunity. Dr. Orsansky and Dr. Dan have created specific marketing pieces and strategies to focus on the instrument adjusting niche. (They’re currently giving away some free bonuses for anyone who grabs their course.) Even if you don’t use an instrument full time, it’s a good idea to get this course and add those new patients to your practice who are looking for an “instrument chiropractor”.

Since I released the new ChiroMarketing Academy on Tuesday, charter memberships have been going like crazy. There are only 50 charter memberships for half price, and 25 of those are already taken.

Since opening the Academy, I’ve already posted a new article on the 7 ways to grow your practice. (This is in addition to all the training lessons already in the Academy.) This lesson goes into detail about the simple steps you can take to improve retention, increase $ per visit average, and get better conversions with higher case averages.

The next lesson to be posted on the site will be a video training showing you how to use Twitter.com to bring in more new patients. This new social media site is very popular right now with your patients and is about 100 times more effective — not to mention a lot easier and less time intensive — than Facebook.

And don’t think Twitter is for kids. 78% of twitter users are ages 18-49 according to the Quantcast Demographics. How many of your patients are in that age range? Also, surprisingly 21% of twitter users are over 50! (Therefore the kids are on MySpace, not Twitter.)

Join ChiroMarketing Academy now and you’ll also receive two valuable bonuses.

Bonus 1: 15 Internet Marketing Lessons –
How To Set Up New Patient Systems On Autopilot. ($497 Value). Each month you’re a member, you’ll receive 4 lessons showing you step by step how to setup chiropractic internet marketing systems on autopilot.  This set of lessons originally sold for $497  until I took off the market to include in the “new” ChiroMarketing Academy membership site. Even if you know nothing about the internet, I can show you how easy it is to bring in new patients at a very low cost.

-Why your current website could be turning patients away – And what you MUST DO
NOW to fix it!

-The quickest, easiest way to get Free Traffic to your web page and how to convert them to new patients immediately.

-The Seven Advanced Strategies for Google Adwords. Use these and you’ll drive tons of qualified patient prospects to your website.

-The “magic words” you must have on your web page to bring you more new patients and  money.
(These alone will improve your conversion from prospect to patient by 30, 40, or even 50%.)

-The single most important strategy to get you at the top of Google, MSN and Yahoo’s Search listings! (I used this one to get ahead of websites that had been around for 8 years.)
dotHow to use Email to build powerful rapport with new patients before they’ve even met you – and why having a follow up campaign is vital to getting new patients to call and schedule.

To grab a charter membership of ChiroMarketing Academy, which gives you a 50% discount for life, click here.

Bonus 2: The Renegade Chiropractic Marketing Letters… Proven Marketing Letters For Referrals, Reactivations,and Event Promotions.  ($97 Value)

This set of letters contain powerful internal marketing tools used in my practice for bringing in high-retention referrals, running promotional events, and reactivating ‘vanished’ patients.

* Turn ‘lost’ patients into active, paying, referring patients again.

* Introduce services and products that you sell to your patients right away.

* Market to New Homeowners in your town and have them become patients.

* Continual Referral Stream Letter that will compel current patients to immediately send referrals to you (This letter alone made me $100,000 in the last year!)

* Create more referrals from your best patients (80/20 principle) using this VIP letter.

* Turn other professional’s customer list into new patients using this special “endorsed” letter.

* A letter to turn special events in your personal life into a reason to contact inactive patients.

With these marketing letter templates you’ll have a system in place to maximize referrals from the new patients that come in from you training in ChiroMarketing Academy – effectively doubling or even tripling your results, at no additional costs.

You can use all these bonus tools, plus the lesson you receive every month in ChiroMarketing Academy, to grow you practice during a challenging economy.

The longer you wait to get started, the longer it will be before you see results. The flip side is also true: The quicker you get started, the quicker you’ll see results.

Stay ahead of the trends in marketing and get effective tools to bring in new patients.Find out more here…

http://www.chiromarketingacademy.com

It’s time for you to experience growth in your practice, even during the recession.

http://www.chiromarketingacademy.com

If you’ve been following my blog lately, you know that I’ve been releasing a sample of the content from the new ChiroMarketing Academy. The Academy is a membership site unlike anything else in chiropractic. Each month, you’ll have access to private lessons and training videos that teach you how to…

- Bring in more quality new patients using print and internet marketing, referrals, internal promotions, and more.
- Convert patients to care using non-forceful techniques. (It took me years of trial and error to discover these!)
- Keep patients for life with very specific high retention strategies and tactics.

I even captured a short video that gives you a sneak peek inside the membership site. You can see for yourself exactly what’s included in ChiroMarketing Academy.

Check it out now:
http://www.chiromarketingacademy.com

If you’re wondering why the membership is such a low price right now, it’s only the first 50 (only 45 remaining) members who join that will get a special charter membership worth 50% off. With over 1000 chiropractors reading this today, I can’t say how long the remaining 45 memberships will last. It could be a week or it could be less than 24 hours. Once all the charter memberships have been taken, the price will double and likely double again in 6 months (since new content is added every month.)

Either way, I advise you to at least take a look at what’s been added to ChiroMarketing Academy and see how the new strategies can help you grow your practice. There’s a 30 day guarantee on your membership, so you risk nothing by giving it a try.

Yours for a more successful practice,
Michael Beck, D.C.

P.S. As a special bonus for those who join ChiroMarketing Academy, I’ve thrown in The Renegade Marketing Letters…proven marketing letters for referrals, reactivations, and event promotions. With these easy-to-implement marketing tools, you can start seeing new patients this week and easily get back your investment in ChiroMarketing Academy immediately.

http://www.chiromarketingacademy.com

In this 8 minute video training from ChiroMarketing Academy, I’ll show you how to get your practice listed on huge media sources like Yahoo News And Google News.

ChiroMarketing Academy is a membership site bringing you the latest in effective marketing, retention, and conversion strategies. It will officially open to members on Tuesday April 28th. But you can be on the “earlybird” list and be notified 24 hours in advance. The earlybird list will get the first shot at the 50 discounted memberships. To join the list, visit http://www.chiromarketingacademy.com

Have you ever wanted to send postcards to get more new patients? How about a letter to your inactive patient list or new homeowners in your area?

In this 6 minute video, I’ll show you how to quickly print and mail through the USPS in a matter of minutes. [...]

Whether you like him or hate him, you have to admire our current president’s use of cutting edge marketing strategies to get elected.

Obama and his network were able to use free “social networking” websites to utterly dominate the competition in ways that changed the political game.

Here are some eye-opening statistics that compare Obama and McCain in the social media landscape prior to the 2009 election:

1) Obama had 4 times the amount of YouTube viewers than did McCain.

2) Obama had 5 times the amount of Facebook friends than did McCain

3) Obama had 2 times the amount of website traffic and visitors than did McCain.

Wikipedia.org defines social networking as “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.”

In plain english, you can use free social networking sites as “word of mouth” advertising on the internet.

(I’ve long been a fan of social networking and use Facebook and Twitter on a regular basis. You can follow me on twitter at http://twitter.com/drmbeck)

A friend of mine, Dr. Matthew Loop, has created a chiropractic marketing course that shows you how to harness the EXACT SAME viral methods Obama used for the past year…. Now, YOU can quickly generate mass-exposure online for your office in little time…

Furthermore, this can all be accomplished without spending any money on advertising! His web 2.0 Social Media Elite marketing system is SPECIFICALLY for Chiropractors who want to take their marketing to the next level.

Social Media like YouTube, MySpace, FaceBook, and other sites can generate new patients day-in and day-out!

Here’s what I want you to do next….

Check out the link below to see “next generation” chiropractic internet marketing and add it to your arsenal.

http://www.1shoppingcart.com/app/?af=950261

As a bonus for my subscribers, Dr. Matthew has agreed to give you a FREE personal 20 minute consultation ($150 value) to put you on the “fast track” to marketing success!

In Dr. Loop’s course, you’ll learn…

- How to score 1st page organic search rankings on Google and Yahoo with videos. This is all accomplished WITHOUT ever having to spend a dime on advertising, either!

- How to easily meet and interact with 50 targeted local members of your community daily while branding yourself as the go-to chiropractor in your town or city. (This is a great way to leverage your time and can be done in minutes.)

- The key to using Myspace and Facebook for bringing in more new patients. The average person on these websites are females around age 35-40 — the perfect chiropractic patient!

- Reveals how to save thousands on Search Engine Optimization (SEO) services which typically only provide mediocre results.

- Includes how to record New Patient magnet videos in minutes without a camera, using exclusive screen-capture software.

- And many, many more previously unreleased Web 2.0 internet marketing “golden nuggets.”

Click here for chiropractic Web 2.0 strategies that bring in more new patients…

I’ve noticed more and more people talking about the recession and the economy lately. It’s on the news 24/7, my pastor talks about it at church, and friends bring it up in almost every conversation.

I consider myself a realist and acknowledge people are going through tough times, but I tell my coaching clients to ask themselves…

“What am I going to do about it? What can I do to make sure my business
grows during these troubled times?”

There are practices growing during this recession. I spoke with 4 doctors last week that said February was their best month in years. Real quick, here’s the 2 most important steps they took…

1. More qualified new patients. In this case they were using my Ultimate Chiropractic Ads, but regardless of how you do it, get more quality new ones in the door. And stop wasting money on marketing that hasn’t worked for years. The days of look-pretty ads that aren’t condition specific are over. People need to be persuaded on why they should come see you and let go of their hard earned money. An ad that just has your picture, address and phone # isn’t going to do that.

2. Convert more new patients to care. You must have a simple, yet effective care plan to present to the patient. I’m not talking about using hard sell scripts or getting prepays for 60 years of care up front — these things will only hurt your conversions. Just figure up how much active care it will take for the patient to get to a level of stabilization. Total up the cost and present everything to the patient with at least 3 terms of financial payments — weekly, monthly,  or paid up front with a (small) bookkeeping discount.

How much effort are you putting into these two vital practice builders?

You’re a great chiropractor and you just want to help people get better. And the only way that’s going to happen is if you put some work into getting more and converting more new patients.

This isn’t like real estate or investing in the stock market, where you can hold on to your money and wait it out. It’s your business. Your livelihood. Your dream.

You must plow ahead regardless of the external circumstances. Chiropractic school wasn’t easy. Preparing and taking the National Board Exams was hell. (Double for me — my wife was set to go into labor at any moment while I was taking Part 1). Practicing after 9/11 not a cakewalk either.

Yet, when you look back, you made it through. What else are you going to do? Fold up and go home?

Here’s one of my favorite Youtube videos that shows how one father never gives up. Watch and ask yourself “If he can get up every day and push himself, why can’t I do the same?”

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