Last week, I put the finishing touches on a full page chiropractic “fibromyalgia” ad I’ve been writing. While conducting my research for the ad, it really hit me how many women are out there suffering from this condition. They’re not happy with the answers the doctors are giving them. They are tired of being drug company guinea pigs. They just want someone to listen.
Many women with fibromyalgia have nowhere to turn, and would gladly try anything (chiropractic!) if only they could ‘find’ someone who could help. This is where your marketing comes in.
Marketing to fibromyalgia patients is a huge win-win for both parties. The patient is looking to get help, and is tired of being told she’s crazy. We as chiropractors are looking to help those with health problems (particularly spinal issues). The key is reaching these patients in a way that connects to what they’re thinking and feeling.
It’s estimated at least 6 million women suffer from fibromyalgia. Are you focusing on helping these women live happier, healthier and more pain free lives?
What are other patient “niches” that you should be focusing on?
– sciatica and disc problems
-pregnant women having problems or babies/kids having health issues
– weight loss/detox
and so much more.
You’ll find that when you focus on 3-4 niches, your marketing is going to work much better and have a great return on investment. This is because people in those niches feel like you are talking directly to them and are somewhat of an expert on their problem. If you just run a generic “chiropractic can help everyone” ad, then many of these patients will simply say “oh, they can’t help me”.
I’ll let you know how the “fibro ad” works, as it’s being tested in two different offices over the next week. What are some other niches you currently or would like to focus on in your practice? (Comment below)