Is Your Marketing Classy AND Effective?

2016-12-12T16:08:14+00:00Categories: Chiropractic Marketing, Copywriting, Newspaper ads|Tags: , , , , , |

In a comment to my last post, Jay said... What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

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Who Wants To Beta-Test These Newspaper Ads?

2010-09-23T11:37:37+00:00Categories: Chiropractic Marketing, Copywriting, Newspaper ads, Tools|Tags: , , , , , |

[This offer has expired and is no longer available.] Over the years of running my practice, I've not been happy with any of the newspaper ads I bought or I received as part of a coaching program. Why? Two reasons: not enough new patients and a low return on investment. After spending the last year and [...]

What Type Of Chiropracitc Ads Do You Use?

2008-09-17T14:39:05+00:00Categories: Newspaper ads|Tags: , , , , , , |

Last week, I put the finishing touches on a full page chiropractic "fibromyalgia" ad I've been writing. While conducting my research for the ad, it really hit me how many women are out there suffering from this condition. They're not happy with the answers the doctors are giving them. They are tired of being drug company [...]

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Chiropractic Newspaper Ads: Do They Work?

2008-08-26T07:06:13+00:00Categories: Newspaper ads|Tags: , , , , |

When I first started out in practice, newspaper ads were all very popular. A well known ad "kit" was being sold that contained a handful of advertorial style full page chiropractic ads. These were reported to bring in 60, 80 and even 100 new patients upon running them in a local newspaper. While I never received [...]

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Special Chiropractic Newspaper Ad

2011-08-08T14:29:58+00:00Categories: Marketing for Referrals, Newspaper ads|Tags: , , , |

Newspaper advertising is still a very good marketing tool for your practice. But there are two major problems with chiropractic newspaper advertisements. 1) The ad looks like an ad. This may sound silly, but if your ad looks like an ad (like everyone elses), it's not going to get much attention. But if it looks like [...]

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1000% ROI on Sciatica Ad

2008-05-31T21:58:40+00:00Categories: Newspaper ads|Tags: |

In my last post, I showed you how to perform chiropractic marketing research on the web for your offline marketing. I mentioned how I had used the research to write a new newspaper ad. How did the ad do? In less than 60 days, it has brought in a 1000% Return on Investment. To be more [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.