A Chiropractic Marketing Calendar for 2012

By | 2013-12-30T12:02:20+00:00 January 12th, 2012|Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , , , , , , , , , , , , |

Have you set up your 2012 chiropractic marketing calendar yet? I know it's already 2 weeks into the year, but if your holiday season is anything like mine, it takes the first week or two in 2012 to actually relax and catch up from the end of the previous year. One of the things you must [...]

5 Chiropractic Marketing Predictions for 2012

By | 2013-12-30T12:02:17+00:00 December 29th, 2011|Categories: Chiropractic Marketing, Chiropractic Newsletters, Coaching/Strategies, Decompression Marketing, Newspaper ads|Tags: , , , , , , , , , , , , , , , , , |

1. Monthly print newsletters will be more valuable. I know, you're probably thinking print newsletters have gone the way of the dinosaur, and that email, Facebook, etc. are "da bomb!" But the fact is people are starting to demand a more personal relationship with their businesses. All you have to do is look at the Occupy [...]

How to Save Thousands on Newspaper Advertising

By | 2012-03-21T10:09:46+00:00 December 15th, 2011|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , , , |

Are you getting the best prices when running your ads? Some of my clients are saving thousands on ad prices each year. And we'll show you how their doing it. Last week I interviewed special guest Carol Ann Smith on the subject of "How to Save Thousands On Your Newspaper Ads". Carol has years of experience [...]

Can You Solve This Math Problem?

By | 2013-12-30T12:02:15+00:00 December 12th, 2011|Categories: Chiropractic Marketing, Coaching/Strategies, Newspaper ads|Tags: , , , , , , |

Let's see how good your math is today. Prizes go to anyone who gets the right answer! Math never was my favorite subject in school, but I got by with passing grades at least. Well, there was that one time I made a D with Mr. Drill Sergent Teacher in college Algebra! But, I retook it [...]

Did BJ Palmer Use Long Copy Ads?

By | 2011-12-01T16:57:19+00:00 December 1st, 2011|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

Do long copy ad really work? I mean do people really read all those words? Long copy is a rather new, untested marketing technique...right? A few weeks ago I did a webinar for a chiropractic consulting group. Here's just a short snippet of that webinar where I answered these questions and more. (Sorry it's a bit [...]

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How To Outgrow a Struggling Practice

By | 2013-12-30T12:08:46+00:00 November 23rd, 2011|Categories: Coaching/Strategies, Marketing for Referrals, Newspaper ads|Tags: , , , , , |

A struggling practice is typically characterized by low income, low number of new patients and small weekly volume. This may either be a long term practice that has declined, or a brand new practice that fails to really take off. To a doctor who's spent years in training and thousands of dollars to obtain a degree, [...]

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The Biggest Secret to Higher Conversions

By | 2011-11-07T19:10:32+00:00 November 7th, 2011|Categories: Decompression Marketing, Newspaper ads|Tags: , |

In a previous article, I showed you a video of how I sub-niche the chiropractic market. A niche market is simply a subset of a larger market. It's harder to say the word niche correctly than it is to understand it. (In the south, we say "nitch" but more sophisticated English speakers will use the French-sounding [...]

New Advice for Chiropractic Ads

By | 2013-12-30T12:02:12+00:00 October 28th, 2011|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , , , , |

Every time you pay money for your marketing, you should include a special offer. (If you're worried about how offers make our profession look, see my previous article here.) What's the best offer price for your advertising? When I wrote my Ultimate Chiropractic Ads, I placed an example offer inside all of the ads. In most [...]

How To Be The King of Chiropractic Marketing

By | 2011-08-22T18:25:15+00:00 August 22nd, 2011|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , |

Can you tell me what is the most important point to make in any and all marketing you do? (Whether it's your newspaper ad, website, or patient education, you must have this or it will fail every time.) Before I tell you the answer, let's see if you can find it in this article about "Burger [...]

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The Most Successful Chiropractic Marketing Formula

By | 2014-08-25T09:28:51+00:00 August 10th, 2011|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , |

There's a little-known formula that you should use in all the marketing you do. This formula should be used when speaking, running newspaper ads, sending direct mail, on your website, and more. It was officially put into writing in 1898, and has been used in almost every industry since. (It's really been around since the beginning [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.