How To Choose The Best Ad Budget for the New Practice

By | 2013-02-11T16:26:11+00:00 February 11th, 2013|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , , , |

Many doctors grab my  advertising system, which is very effective at bringing in quality new patients. However, if it sits on the bookshelf, never to be used, it's useless. I recommend they start the first week at implementing chiropractic marketing strategy and planning your next 3 months to a year. However, you're going to have to [...]

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How Ads and Referrals Integrate

By | 2013-01-08T01:56:50+00:00 January 7th, 2013|Categories: Newspaper ads|Tags: , |

How can you apply this to your chiropractic marketing? Seth is right, people want something that is unique and different. You have that in your practice. But you have to speak to people in a way that shows them your uniqueness. Then they will tell others. Everyone thinks they know what chiropractic is these days, so [...]

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The Top 3 Chiropractic Marketing Niche Trends for 2013

By | 2013-01-02T18:54:01+00:00 January 2nd, 2013|Categories: Chiropractic Marketing, Decompression Marketing, Newspaper ads|Tags: , , , , |

It’s always exciting to see what’s trending in the media as one year comes to a close and a new year begins.  Areas like fashion, home décor and political issues are always shifting and changing.  Social networking sites such as Twitter and Google + have their fingers on the pulse of what the world is talking [...]

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3 Strategies to Add to Your Marketing Calendar for 2013

By | 2012-12-17T18:36:52+00:00 December 17th, 2012|Categories: Chiropractic Marketing, Coaching/Strategies, Internet Marketing, Newspaper ads|Tags: , , , , |

1. Keep What Works, Cancel the Rest One of the most important aspects of marketing is measuring your successes and failures, so you can choose what to keep putting money into. But unfortunately many of us chiros just throw money at all kinds of marketing and don't measure response. And even if we do try to [...]

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How to Get (and Treat) More Chronic Pain and Neuropathy Patients

By | 2012-11-26T15:01:04+00:00 November 26th, 2012|Categories: Chiropractic Marketing, Newspaper ads|Tags: , |

Neuropathy and chronic pain cases are some of the most profitable and rewarding cases in practice. But how to you bring them in, and how do you effectively treat them? Join myself and special guest Dr. John Hayes to learn how to bring in more new patients with neuropathy and chronic pain, plus how Dr. Hayes [...]

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How One Doctor Got 274 New Patients in 2.5 Months This Summer

By | 2012-11-02T13:39:10+00:00 November 2nd, 2012|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

Recently I got a shocking email from Carol Smith, the person I recommend my doctors use for their marketing CA. She wrote to tell me she had gotten 274 new patients for a doctor in 2.5 months this summer! The doctor even called in and gave us more revealing information. Being skeptical, I asked her to [...]

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How to Use Patient Testimonials for Maximum Results

By | 2012-10-03T10:09:03+00:00 October 3rd, 2012|Categories: Chiropractic Marketing, Newspaper ads|Tags: , |

It's proven that testimonials increase the response of your ads. We've all heard the saying that "what others say about us is more powerful than what we say about ourselves." In a way it validates your treatment, your practice, and who you are. It also makes you a real person because you can't fake a local [...]

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How to Run Your Ads as Newspaper Inserts

By | 2012-09-10T13:46:31+00:00 September 10th, 2012|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , |

I always recommend to my clients that when running my Ultimate Chiropractic Ads, clients compare the results of freestanding inserts to running in the newspaper as a space ad. Always compare the prices of these options, especially if a space ad is going to be above $1,500 or $2,000. Running inserts in a large city paper [...]

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Which of These Chiropractic Marketing Factors Do You Focus On?

By | 2012-09-05T09:00:55+00:00 September 5th, 2012|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

What's more important: how much you spend on an advertising piece or the return on investment you get back from it? I vote all chiropractic schools teach a class on how to figure the return on investment (ROI) for all the marketing a doctor will do in his practice. There has been a lot of changes [...]

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What is Wrong With This Ad?

By | 2012-06-04T10:48:27+00:00 May 15th, 2012|Categories: Chiropractic Marketing, Newspaper ads|Tags: , , , |

Often doctors using my ads will send me a copy of what they ran in the newspaper, so that I can critique it. Recently, I had a neuropathy ad sent to me, which I've shown below. The doctor was not happy about the return on investment. The only numbers I have are that he got 3 [...]

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.