Newspaper ads


The Truth About New Patient Marketing

Tuesday, November 25th, 2008

What’s the secret to getting new patients, month after month, year after year? How do you set up and run low-cost, high-profit chiropractic marketing plan?
I spent years trying to learn the answers to these questions. I wrote checks totaling in the tens of thousands to ad reps, consultants, and marketing gurus.
What did I learn from [...]

Is Your Marketing Classy AND Effective?

Monday, October 27th, 2008

In a comment to my last post, Jay said…
What I’d like to know is how to build value in what I offer, such that the potential patient sees that value and is therefore willing to pay FULL FEE for my exam. (Is there really a need to give away our exams for $17 or $27?). [...]

Who Wants To Beta-Test These Newspaper Ads?

Thursday, September 25th, 2008

Over the years of running my practice, I’ve not been happy with any of the newspaper ads I bought or I received as part of a coaching program. Why?
Two reasons: not enough new patients and a low return on investment.
After spending the last year and thousands of dollars to fine tune my own copywriting skills, [...]

What Type Of Chiropracitc Ads Do You Use?

Wednesday, September 17th, 2008

Last week, I put the finishing touches on a full page chiropractic “fibromyalgia” ad I’ve been writing. While conducting my research for the ad, it really hit me how many women are out there suffering from this condition. They’re not happy with the answers the doctors are giving them. They are tired of being drug [...]

Chiropractic Newspaper Ads: Do They Work?

Tuesday, August 26th, 2008

When I first started out in practice, newspaper ads were all very popular. A well known ad “kit” was being sold that contained a handful of advertorial style full page chiropractic ads.
These were reported to bring in 60, 80 and even 100 new patients upon running them in a local newspaper. While I never [...]

48 Hour Special: Chiropractic Newspaper Ad

Friday, June 27th, 2008

Newspaper advertising is still a very good marketing tool for your practice. But there are two major problems with chiropractic newspaper advertisements.
1) The ad looks like an ad. This may sound silly, but if your ad looks like an ad (like everyone else’s), it’s not going to get much attention. But if it looks like [...]

1000% ROI on Sciatica Ad

Saturday, May 24th, 2008

In my last post, I showed you how to perform chiropractic marketing research on the web for your offline marketing. I mentioned how I had used the research to write a new newspaper ad.
How did the ad do?
In less than 60 days, it has brought in a 1000% Return on Investment. To be more [...]