If you’ve attended any marketing seminars recently, you’d be forgiven for thinking that good old-fashioned newspaper advertising has ceased to exist. The buzzwords these days (social media, SEO, analytics, link building and all the rest of it) are almost all web based. No-one’s denying that this is all very important stuff. The trouble is, it’s sometimes [...]
Consider all of the advertising people are bombarded with every hour of the day, it seems like more of an assault rather than advertising. Radio, television and online. Ads on every social media site, blogs, websites, your inbox, the mailbox and even unsolicited texts. It's like we are overexposed to advertising and yet underexposed to great [...]
If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own. -Henry Ford Understanding the symptoms and conditions people are dealing with is how you capture their attention, gain a following and ultimately build [...]
Two questions that are emailed on a regular basis are; "Why do your Chiropractic ads work better than other ads?" "How are your ads different?" I can answer that with one word...EMPATHY The reason condition specific chiropractic ads work so well is because people can relate better to something they have experienced or are currently living [...]
Aside from creating ads and other marketing tools for the chiropractic profession, one of the perks of what I do is sharing advice and wisdom about how to use those tools here on this site. The do's and don'ts, the ins and outs, the how to's, when, where. It's great to have a collection of chiropractic [...]
We live in an ad saturated world. Commercials on radio and television have been around for years, and we grew numb to it, until public radio and television appeared. We just had to endure the telethons to raise money for the "ad free" air time. Then came cable television. Of coarse we had to pay for [...]
Another year has passed in a blur and the New Year has arrived. Now that the noise of the holiday season has quieted down, it's time to think about your chiropractic marketing for 2014. Got a plan? A new year always inspires people because they see the new year as a clean slate, a new beginning, [...]
Are you serious about management success and developing a thriving chiropractic practice? If you answered yes, then I will assume that by now you have a functional marketing strategy in place. The whole point of a strategy is to help keep you from throwing away money on something that’s not really going to help your business [...]
If you had been told that being a chiropractor would involve marketing, keeping stats and in some cases spending your weekends doing spinal screenings, would you have continued down the path? Maybe in the back of your head you suspected there might be more to it than seeing patients and using chiropractic to improve the quality [...]
In the last blog post we looked at how to set up a marketing budget for the new chiropractic practice. Today, I want to discuss how you should make your marketing money stretch if you have a struggling practice. I know all about marketing a struggling practice, as I had less than $500 a month to [...]